At Kontagent, we’re obsessed with helping companies create what we call the “perfect customer experience.” And right now, customers are approaching brands on mobile devices. In droves. This means brands need great mobile strategies.
We recently conducted a study around mobile strategy and found that while companies are rushing into mobile, most have an ill-defined strategies—or none at all. We’re working to solve this.
One of the essential parts of a killer mobile strategy is thinking about the entire customer lifecycle and how it plays out on mobile devices. This is why we approach mobile analytics holistically—an approach we took when we built Mobile Acquisition Tracking (MAT) into our kSuite platform, which we’ve released today.
Acquisition tracking is an important part of the mobile puzzle, but brands have to go beyond simple attribution tracking as it exists today. When we looked around the market, we saw there were already acquisition tracking options available, but they were stand-alone products, which weren’t integrated into a more robust platform.
We designed our new Mobile Acquisition Tracking features to blend with our existing kSuite platform, in keeping with our commitment to “perfect customer experiences.” With MAT, you can:
Gain insight into the mobile marketing campaigns in which customers are coming.
Understand which campaigns are driving the most engaged customers and highest ROI.
Obtain more effective downstream reporting and performance evaluation of campaigns, including LTV.
With MAT as a part of kSuite, Kontagent provides the best way to understand end-to-end performance of marketing campaigns, as well as the most complete view of your customers’ lifecycle, its effect on lifetime value, and what both mean for your company in terms of ROI. All essentials of a killer mobile strategy.
Mobile Acquisition Tracking, in beta, is now available to current kSuite subscribers. Contact your customer success manager for more details.
——————————————————————————————————————–
About the author: Aaron Huang has extensive experience in navigating nascent markets. He conducted portfolio research and explored new markets in China, then quickly moved into online marketing, building verticals in consumer finance and mobile marketing. Aaron is convinced disruptive technologies that handle big data for patterns and insights into human behavior represent a paradigm shift in the way the world makes decisions.
