One of the most common mistakes Android app makers make is that they believe if an app is published to GooglePlay or Amazon app store, then the vast number of visitors to those stores will equate to installs for their app. Wrong, The way to build an Android app audience is to test your idea PRIOR to app creation.
Android app audience – keep them waiting for something spectacular
Some people want to ensure that their app name is held. This is possible to do with AppsGeyser. Simply use a simple template with an ‘app coming soon’ message and some simple content. An app should never remain BLANK, and the details within the app should always reflect your app description. We suggest that you create your app name, and add an app description stating that this app is under construction and will offer XYZ. It is important that you state that this app contains a form to register interest in the upcoming app. This type of app is a fantastic way to collate information from your potential app users, and to keep them updated on the app idea that will soon be live in the app store. Remember to add a form to capture app users details. Use this app in your pre-launch marketing efforts, and when you are ready to launch your main app you can upload the new app APK in place of the current app. Don’t forget to then change the app description.
Another reason why placing an ‘app on-hold’ is a good idea is that it will make you focus upon the app project. Many companies have ideas to create relevant apps, but just never get around to it. Holding an app name in the app store will encourage you to get on with your app creation.
While you are building your app, you should be focusing upon networking. Use your ‘marketing’ app to gather information that will drive the style of your app. Find out what your pending app users want from your app. On your social sites, engage with your pending Android app audience, and direct them to the pending app so they can complete your online form.
Remember these important pre-app launch rules:
- Keep the hype going. Offer hints about the product’s unique advantages.
- Engage with your potential audience.
- Gather information on your potential app audience.
- Deliver what the audience wants in a smart manner.
- NEVER upload a blank app – make sure content reflects description
We’d love to hear your thoughts in the comments or on Facebook or Twitter.
If you’re interested in making your own Android apps, start creating apps here.
