You all already know that mobile is poised to become the dominant digital platform. For consumers the world over, it’s the first place they go to for information, commerce, entertainment and more. That much isn’t a mystery. The big question is what do mobile businesses need to do to create apps that resonate with customers?

It’s a tough question for sure, but answering it is key to dominating the $25 billion app market. Kontagent President and Chief Science Officer Josh Williams recently gave his insights into how companies can do it.

Speaking on panel at Inside Social Apps 2013, Josh offered tips on how to use data science to optimize ROI and design stickier apps that drive mobile customer lifetime value. He also shared his thoughts on the next big thing in apps.

Check out the video for highlights from his session.

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About the author: Edward Tan is a content marketing writer for Kontagent. In addition to covering the company’s never-ending stream of innovations, he also writes about the latest tech industry trends and news. As a former journalist, Edward has years of reporting experience under his belt and (for some reason) also possesses a law degree. His passion for technology and all things geek run deep. He still has his original Apple II–and it still works! You can reach him at @drdonutcat.