TechForge

19th July 2022

Unity CEO John Riccitiello has apologised for a recent interview in which he called some game developers “the biggest fucking idiots”.

Pocket Gamer was interviewing Riccitiello about the game development platform’s merger with monetisation and distribution specialists ironSource when he made the comment.

Here’s the part of the interview in question (emphasis ours):

Pocket Gamer: Implementing monetisation earlier in the process and conversation is certainly an angle that has seen pushback from some developers.

Riccitiello: Ferrari and some of the other high-end car manufacturers still use clay and carving knives. It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.

Understandably, the comment didn’t go down well with many game developers.

In a letter addressed to the Unity community, Riccitiello apologised for his comment and attempted to clarify what he meant to say:

Some game developers have already said they’re moving to other platforms, or are considering doing so:

However, going by the responses, more people are concerned about Unity’s merger with ironSource and the general direction of gaming monetisation.

It’s perhaps worth noting that Riccitiello was the former CEO of EA, a company notorious for “loot boxes” and similar monetisation strategies that rely on a “compulsion loop” (the nice way of saying “taking advantage of addiction”).

We’ll just have to wait and see what happens when the dust settles.

(Image Credit: Web Summit under CC BY 2.0 license)

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About the Author

Senior Editor

Ryan Daws is a senior editor at TechForge Media with over a decade of experience in weaving narratives and dissecting complex topics. His articles and interviews with industry leaders have earned him recognition as a key tech influencer from numerous organisations. Under his leadership, publications have been praised by analyst firms for their excellence and performance. Connect with him on X, Mastodon, Bluesky, Threads, and/or LinkedIn.

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