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20th June 2014

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We are delighted to have won Best In Field Services App at the UK Mobile and App Design Awards alongside our client Retail Marketing for enterprise application Pulse 2014.

Celebrating creativity and innovation in mobile app achievements, the UK Mobile and App Design Awards attracted hundreds of entries across 30 categories; recognising the finest nationwide start-ups, digital agencies and enterprise teams.

Custom developed for and in collaboration with Retail Marketing, Pulse 2014, is an enterprise data analytical reporting app available for Windows 8 and Android. For primary use by hundreds of field retail marketing agents, the app is designed to facilitate training, point of sale placement, availability and product demonstrations at retail outlets across the UK. With 100% use of all data available both on and offline and available on both mobile and tablet devices, the field teams are able to keep connected with their colleagues in the field and in the office. 

Based in Reading, Retail Marketing handle field marketing in the UK and Ireland for some of the biggest consumer electronics and IT brands in the world. A scalable cloud based software solution, Pulse 2014 has been designed to support the company’s growth and develop efficiencies across multiple business departments, while enabling field agents to fulfill each part of their role in the palm of their hand.

As a forward-thinking company and ambassadors for global technology brands, Retail Marketing value innovative technology. Touch-optimised for both tablet and phone, Pulse 2014 benefits from fluid, multi-touch first UI design. Furthermore, an intuitive and dynamic design aims to engage users and reflect the warmth and vibrancy of Retail Marketing’s brand.

Developed using a variety of technologies, the enterprise system is built using Native Windows 8 C# and XAML. Using Decoded Solutions’ custom-built framework tool, which facilitates rapid application development, Pulse 2014 has been architectured with enhanced stability, performance, and scalability in mind.

Andrew Matthews, Company Director at Decoded Solutions comments, “Working with Retail Marketing to create their bespoke Pulse 2014 system and revolutionize their field data capture has been a great achievement and pleasure. For both our teams to be recognised by a national awarding body is a terrific honour and true testament to our focus on creativity, collaboration and innovation.

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“Bespoke for Decoded Solutions means creating a finely handcrafted software product that is a perfect business fit for our clients.  Having worked closely together for the past four years, our team has developed a thorough understanding of Retail Marketing’s business. This has enabled us to design and build an application which is smart, flexible and absolutely unique to Retail Marketing.”

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