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20th February 2023

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Microsoft is introducing massive price hikes for developers using the Bing Search API.

“We periodically assess the value and pricing of our services to meet market demands and align the pricing of our products and services with customer consumption trends and preferences,” wrote Microsoft.

“The new pricing model reflects more accurately the technology investments Bing continues to make to improve Search.”

Dependent on your needs, some of the prices have increased tenfold:

“The new pricing model reflects more accurately the technology investments Bing continues to make to improve Search,” explains Microsoft.

Microsoft has to pay for all those OpenAI investments somehow but those are some spectacularly large fee increases.

The new fees will come into effect on May 1st, 2023 across all markets.

(Photo by Will O on Unsplash)

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About the Author

Senior Editor

Ryan Daws is a senior editor at TechForge Media with over a decade of experience in weaving narratives and dissecting complex topics. His articles and interviews with industry leaders have earned him recognition as a key tech influencer from numerous organisations. Under his leadership, publications have been praised by analyst firms for their excellence and performance. Connect with him on X, Mastodon, Bluesky, Threads, and/or LinkedIn.

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