TechForge

10th August 2018

Share this story:

Tags:

Categories::

A new Play Store feature helps to protect users against software imitating those from developers who’ve decided to bypass Google's official app marketplace.

With the confirmation that Epic Games’ popular game Fortnite will be shunning the Play Store in favour of sideloading, an influx of fake apps is expected to hit Google’s marketplace.

Google will likely be taking measures to ensure such apps never reach the Play Store, but for any that slip through, it warns users that no official app is available on its store.

Now when a user searches for anything to do with Fortnite on the Play Store, the following message will appear:

fortnite_android_play_store

When it released on iOS, Fortnite earned more than $100 million in revenue in its first 90 days of availability. Only the release of Clash Royale beat Fortnite to reaching this milestone.

Apple takes a 30 percent cut from in-app purchases. That means, in just the first 90 days, Apple received $30 million from the launch of Fortnite on iOS.

"30 percent is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service," Epic Games CEO Tim Sweeney has said publicly.

Earlier this week, Developer analysed Google’s potential responses to prevent other developers following Epic’s example.

How do you think Google is handling the situation? Let us know in the comments.

About the Author

Senior Editor

Ryan Daws is a senior editor at TechForge Media with over a decade of experience in weaving narratives and dissecting complex topics. His articles and interviews with industry leaders have earned him recognition as a key tech influencer from numerous organisations. Under his leadership, publications have been praised by analyst firms for their excellence and performance. Connect with him on X, Mastodon, Bluesky, Threads, and/or LinkedIn.

Related

11th September 2026

11th September 2026

9th September 2026

3rd September 2026

Join our Community

Subscribe now to get all our premium content and latest tech news delivered straight to your inbox

Popular

20149 view(s)
11601 view(s)
10289 view(s)
6310 view(s)

Subscribe

All our premium content and latest tech news delivered straight to your inbox

This field is for validation purposes and should be left unchanged.