‘Build once, deploy everywhere’ platform to ensure cross-platform app building without unnecessary complexity – but is this good or bad?
UK-based startup Application Craft has launched its cloud-based development platform, designed to create simple, yet powerful development tools for devs of all skill levels.
Application Craft allows for cross platform development of HTML5, CSS and JavaScript.
However unlike other DIY app platforms, AC does require at least a working knowledge of JavaScript, and comes in three platforms; free, pro and enterprise.
The free platform utilises such app features as analytics, social media sharing, workflow processes and data export.
With the pro setting – at $45 per month per developer – more sophisticated measures are introduced, such as enterprise data integration, advanced widgets, Google Analytics support and authentication among others.
“We set out to create a platform for developers of all skill levels, who simply want to get their business or consumer app created professionally and out to market quickly,” said Freddy May, Application Craft CEO and founder.
Application Craft is purporting to advertise itself as a shortcut, but it’s not attempting to be a shortcut which deprives qualified developers of work.
The company cites the example of Coca Cola – who needed an app in time for the London 2012 Olympics with a one month turnaround – and used Application Craft realising the job couldn’t be done in-house.
Application Craft has been helped out by a round of $1 million angel funding, and is backed by Angel Investor Danny Aegerter.
With their integrated development environment (IDE) seemingly positioned in between the usual DIY app platforms, do you think Application Craft has found a gap in the market?
