Has Hummingbird arrived in the UK?

The biggest change to Google’s search algorithm since 2001 took place last month and, the chances are, you won’t have noticed. But that was Google’s intention because, whilst Hummingbird qualifies as a completely new algorithm, it’s designed to contextualise long-tail searches, with the aim of delivering an improved user experience for voice search (Google Glass is just one device that will drive this increase in the coming months and years). As the BBC noted in its coverage, quoting Google, “Hummingbird is focused more on...

By Ingo Bousa, 04 November 2013, 0 comments. Categories: Design, Development Tools, Marketing.