Opinion: Cultivating enterprise buy-in for collaborative development
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When it comes to app development, working with enterprises isn’t like working with startups. It takes additional planning and requires broader buy-in — it can also be admittedly pretty confusing.
A startup might have one or two leaders who need to green-light an app before moving forward; an enterprise might have 10. Then there’s the bureaucracy to navigate. It’s easy to get stuck in an...