How ‘intrapreneurs’ can flourish in the age of innovation

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There is perhaps no sexier profession in the world right now than that of tech startup founder or executive. TV shows like HBO’s Silicon Valley and SyFy’s Bazillion Dollar Club glorify, parody and evangelise an industry in which an astounding nine out of ten companies fail.

In recent years, that ‘entrepreneurial itch’ has made its way to the enterprise, propelling corporations to shift their focus away from mergers and acquisitions and towards accelerating innovation projects in-house. To do so, many...

By Geoff Wilson, 23 September 2016, 0 comments. Categories: Enterprise, Marketing.