Why the sun may still shine on TV for boosting your app
With over two million apps on both the App Store and Google Play, it has never been harder to acquire new users. Unless you are a big developer, cutting through the noise is increasingly difficult. Added to the number of apps, expectations with apps and mobile games are increasingly high, with people expecting better experiences and more innovation, often for free.
In many ways, creating an app is the easy part. Getting people to find out about it, download and then come back is where...