How to tell whether your game is a quick hit, a slow burner – or neither

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Understanding the lifespan of a games app is unpredictable at the best of times – but a new report from App Annie aims to analyse the trends that influence how long an app stays in vogue for.

The App Lifespan report is the conclusion of a study of daily worldwide downloads and revenue of nearly 20,000 apps from the games categories on iOS and Google Play between July 2010 and June 2015.

The research showed that for some, their games were instant hits with a third of iOS...

By Liz Morrell, 03 September 2015, 0 comments. Categories: Advertising, Development Tools, Gaming.