A call to app developers: 3D Touch and Proactive sweep away the need for splash screens
For years, Apple has been trying to push developers to abandon splash screens, wanting them instead to use a still image of their apps to give the impression that it is loading up. Splash screens are a hangover from the past, where software could be slow to load. Apps are meant to load quickly and allow users to do what they need to do.
With iOS 9 and 3D Touch, Apple is taking the war on splash screens to the next level. Not only will 3D Touch make splash screens seem very out of place,...