Instagram / Facebook: Is this the beginning of the end for web?

Facebook’s purchase of Instagram has given us a unique insight into where the Social Media giant sees the future of its industry, and the price it has paid tells us that it is not on the web. Is this the beginning of the end?

Much has already been written about the amazing amount Facebook is paying for Instagram. As a single app company with minimal monetization, $1 billion may seem extreme, especially given that the company had valued itself at about $500m. I am not, however, going to focus on the...

By Dale Carr, 19 April 2012, 0 comments. Categories: Devices, Facebook, Industry, Platforms.

Why aren’t more brands using mobile advertising?

As a mobile advertising pundit who lives and breathes the mobile advertising world including its demographics and growth stats, I remain confounded that more brands have not yet jumped fully into this unique opportunity to reach audiences.

Of course, there are the early adopter companies and forward thinking organizations playing in this space but I am surprised that brands have not yet leaped on board in a way that matches the audience adoption of the mobile platform.

Look at the audience stats. For example,...

By Dale Carr, 17 February 2012, 0 comments. Categories: Advertising, Industry.

Why 2011 was the year of app monetisation

Everyone does it so why fight the trend. Reviewing the previous year as the “The Year of something or some other,” is almost mandatory nowadays – so as 2012 begins we take a look at the last 12 months.

The year started out with predictions for the “Year of the App” or “The Year of the Smartphone”. Both are true, but in reality, 2010 was the year that both began to dominate the mobile market.

What really changed in 2011 was that app developers started to make money...

By Dale Carr, 25 January 2012, 0 comments. Categories: Advertising, Monetisation.