Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful?

The answer is simple – they treat smartphones and tablets differently. Greater screen size, better display, unique usage patterns; all these features...

InMobi has been using big-data technologies (Apache Hadoop and its family) for well over 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) each day through multiple sources/streams originating from over ten geographically distributed data centers.

Background As we have come to realize, just using the right serialization / storage format or processing technology is not adequate in...

The first wave of telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos.

Smart Phones leading Mobile Internet adoption

The total number of mobile Internet users will be close to 85M by end of 2012. This represents a 170% year on year...

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world...

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. This was bound to happen with the coming of the Internet and the mobile and the way media has changed over the last few years. People have moved to online, more so to mobile and social media, where they look for vehicle pricing, model information, photo...

Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don’t even have the Google Play Store installed. These include nearly all devices in China, as well as several devices from OEMs like ZTE, Huawei, Samsung, Sony Ericsson and LG, and operators like Vodafone, Verizon and Telefonica.

Fact is – for nearly 100 million Android users out there, Google Play is either not an option, or buried under layers of Menu...

Privacy is always a priority topic for discussion in technology circles, and only the other week we saw Google summoned to appear before European data protection officials regarding their privacy policy.

As InMobi has developed in size and stature – particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our...

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign.Let’s take a deeper look into the second of the five - ad content.

The ad unit is the user’s first exposure to your app and hence needs to make an impact on the user. It needs to perk the user’s interest in a way that the user would want to...

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst...

By Santthosh Babu Selvadurai, Senior Mobile Developer at InMobi

Why HTML5 and why now?

When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. Unbound by the need to conform to standards, native apps could rapidly take advantage of the latest hardware and operating system innovations, while Web technologies always had to wait for the international community to agree and implement standards first.

But with...

We thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Patrick Meyer author of Steve Jobs & The World of Mobile.

What surprised you about the mobile advertising industry in the past year?

For four years, Steve Jobs drove mobile/tablet innovation with smart, user-savvy, industry eclipsing solutions. Then, with his passing, the company gets cautious, conservative in its introductions and...

As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Alex Romanov, CEO of iSIGN Media.

What surprised you about the mobile advertising industry in the past year?

The most surprising thing about the mobile advertising industry in 2012 may be what a small percentage of total interactive marketing budgets are devoted to mobile advertising spend. A...

As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with David Wachs of ePrize.

What surprised you about the mobile advertising industry in the past year?

I think the number one surprise in the mobile marketing industry this year was the number of QR codes that led to non-mobile friendly sites. While we expect these numbers to decrease in...

As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Abhinav Gupta founder of app studio Game Scorpion:

What surprised you about 2012?

The speed of new mobile marketing and advertising methods that were being created. In a short period of time, we saw  many brand new services start up to accommodate the app development...

Microsoft recently announced details of the new Surface, set to launch Oct 26. There has been a lot of excitement and anticipation around the device. Microsoft is leaving no stone unturned to get it right this time...

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital media, mothers are turning to smartphones to help organize their activities.

Their ability to research purchases combined with their spending power gain marketers’ attention and provides a great opportunity for marketers to engage with moms in a...

As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting – but how does this impact developers?

InMobi’s connected device research with Mobext uncovers key trends and the opportunities they create for developers.

Consumers are constantly using and switching between multiple devices throughout the day. Tablet users, for example, will use smartphones on the go and while commuting, PCs at work, and tablets and...

Moses Kemibaro, Nivi Mukherjee, and Jisas Lemasagarai

There have been many predictions made by journalists, analysts and research houses that the “App” will...

Netflix offers me the film Lethal Weapon because I like 48 Hours, or recommends the TV program Burn Notice because I like Mad Men and Arrested Development. The predictions are sometimes pretty close to the mark, sometimes seriously off-target, but usually entertaining.

Rush

In contrast, MOG thinks, “Since...