Top 3 best practices for tablet advertising

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful?
The answer is simple – they treat smartphones and tablets differently. Greater screen size, better display, unique usage patterns; all these features...