Rapid mobile app development works - but not without management
(Image Credit: iStockPhoto/ClaudioVentrella)
Although the developers of Angry Birds probably didn’t know at the time how much their app would take off, one thing’s for certain: they didn’t set out to create an app with a terrible user experience. They wanted a mobile app with depth that would cater to as wide an audience as possible, with all the right features and nothing cut-and-paste.
RMAD may take less investment up-front,...