Tips on monetising apps with mobile advertising

Top mobile advertising tips for mobile apps developers

Mobile developers rarely create apps out of the kindness of their hearts: they want to make money out of a market that the IAB estimates at $5.3 billion globally.

But while mobile developers can create their apps easily enough, they may not be experts at monetising them. If you’re a developer who wants direction, here are some key points to consider when incorporating ads.

The basics: Clickthrough rate x price x fill rate

Clickthrough rate is most...

By Paul Childs, 10 July 2012, 1 comment. Categories: Advertising, Monetisation.