Tips on monetising apps with mobile advertising
Top mobile advertising tips for mobile apps developers
Mobile developers rarely create apps out of the kindness of their hearts: they want to make money out of a market that the IAB estimates at $5.3 billion globally.
But while mobile developers can create their apps easily enough, they may not be experts at monetising them. If you’re a developer who wants direction, here are some key points to consider when incorporating ads.
The basics: Clickthrough rate x price x fill rate
Clickthrough rate is most...