Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Patrick Roger, 10 July 2014, 2 comments. Categories: Advertising, Analytics, Monetisation, Testing.