Only half of app users have paid for their apps, says survey

A new survey from the App Developers’ Alliance has revealed that only half of people who have downloaded apps have ever paid for them.

The survey of 1000 US consumers who own or use at least one device able to run apps, showed that, in the next six months, a third of current app users want to use apps more often, and a third of those who don’t use apps are planning on using them.

Perhaps worryingly, the survey notes “cost and lack of understanding” as reasons for not using...

By James Bourne, 18 September 2012, 0 comments. Categories: App Stores, Development Tools, Monetisation.

400,000 iOS apps never been downloaded, says Adeven

Adeven says plenty of iOS apps are unloved and unfound – but is this a fair assumption?

Analytics agency Adeven has claimed that a staggering 400,000 “zombie” iOS apps have never been downloaded and remain dormant in the App Store.

Given Apple announced in June that there are a total of 650,000 apps in the App Store, then that's a pretty hefty number.

Berlin-based Adeven claims the figure of the zombie apps – in other words, an invisible app with no downloads or ratings – as it...

By James Bourne, 03 August 2012, 0 comments. Categories: Analytics, App Stores, iOS.

Developers warn App Store has been corrupting apps

A suspected glitch in Apple’s App Store has meant that various newly-released apps were corrupted upon download despite clean installs – and this has obviously angered developers.

Instapaper creator Marco Arment was the first to highlight the problem, and now many others have joined him.

On his official blog, Arment noted that as Apple had reviewed it, and with the submitted archive working perfectly off Xcode, it wasn’t a problem at his...

By James Bourne, 05 July 2012, 0 comments. Categories: Apple, App Stores, Development Tools.

Four hidden factors that can hurt your app sales

Sales may be everything, but are they the only thing? If you’re only tracking downloads and sales of your mobile app, you’re missing out on important measures of how it’s performing.

These four important factors can tell you if more paying customers are on the way or if your marketing is falling flat. They can show you where to put your time and money, and which efforts aren’t working as planned.

As the App Store and Google Play continue to get more competitive and app marketers get...

By Matthew Palmer, 29 June 2012, 0 comments. Categories: App Stores, Development Tools, Marketing.

Three keys to being found in Google Play

There’s a lot of talk about improving your ranking in Google Play, and that’s not a bad thing to be concerned about, but the talk forgets something very important.

Most people aren’t browsing categories; they’re searching for a specific app or type of app. 75% of users who enter Google Play and end up downloading an app get to that app through searching, not browsing.

This...

By Leah Goodman, 28 June 2012, 0 comments. Categories: App Stores, Development Tools, Enterprise, Monetisation.

Facebook launches monthly app subscription billing

Facebook is introducing subscription billing for apps in a move that should boost the revenues of game and app developers, as well as adding to its own coffers via a 30% cut.

From July, developers will be able to implement subscription plans, offering updated content and a premium experience for their most loyal, fee paying users, establishing a recurring revenue stream on top of the already existing one-time payments.

The least developers can charge for a monthly subscription will be $1.

“This new feature will be available to all Facebook.com and mobile web...

By Matt Henkes, 20 June 2012, 0 comments. Categories: App Stores, Facebook, Monetisation, Social media.

Will Amazon's in-app purchasing API entice developers?

Amazon has rolled out its in-app purchasing API and subscription functionality for Kindle Fire and Android developers.

The new API will allow developers to offer digital content and subscriptions--such as in-game currency, expansion packs, upgrades, and magazine issues--for purchase within apps. Amazon will take a classic 30% cut of revenues.

The announcement will be welcomed by developers who, a year after the launch of Amazon App Store which runs on the new Kindle Fire and Android devices, have found...

By Matt Henkes, 10 April 2012, 0 comments. Categories: Amazon, Android, App Stores, Development Tools, Monetisation.

Girls Around Me devs hit back at stalker critics #BrandingFail

I-Free, the Russian dev house behind the “Girls Around Me” app has fired back at criticism that its app was simply a tool for weird men to ‘stalk’ women.

The app, which had been downloaded from Apple’s App Store over 70,000 times but has now been removed, mashed location data from Foursquare with public Facebook information to show users, presumably guys, which women had checked into local bars, providing their profile images and sometimes relationship status.

Foursquare has now...

By Matt Henkes, 03 April 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing, Social media.

Late Google Play payment poses serious support questions

Google has apologised, albeit briefly, to Android developers who had to wait almost two weeks for late Google Checkout payments; but question marks have been raised over the company's developer support services.

Developers from around the world had complained on the Android forum that payment had not been received for apps that had been downloaded from Google Play in...

By Matt Henkes, 19 March 2012, 0 comments. Categories: Android, App Stores.

Mozilla partners with Telefonica on new mobile web-OS #mwc12

Mozilla has announced that it will partner with Spanish telecommunications giant Telefonica on its new browser based mobile OS.

The first phones are expected to launch later this year, running on an Android kernel, with processes like calls, messaging and games run though the Firefox browser. Mozilla has also partnered with the processor manufacturer Qualcomm to build the hardware for the devices.

The technology behind Mozilla’s new phones enables the component price to be drastically reduced, said...

By Matt Henkes, 27 February 2012, 0 comments. Categories: App Stores, Development Tools, HTML5.

Android apps are too expensive, say analysts

Paid for apps available through Android Market are overpriced, according to industry analysts, to the extent that the pricing is upsetting the balance of the industry.

Canalys, the smart market insight specialist, reported that the top paid Android apps are dramatically more expensive that their Apple App Store equivalent. In the US, for instance, the top 100 iPhone apps would set you back $147, while the top 100 list on Android stings you for a whopping $374.37, an average of $3.74 per app.

The top 10 or 20...

By Matt Henkes, 24 February 2012, 0 comments. Categories: Android, App Stores, Development Tools, iOS, Monetisation.

5 key thoughts to marketing your mobile app development

The years 2012, with the global demand and supply of mobile apps continuously rising, it is vital to ensure your mobile app development benefits from the exposure it deserves.

The following 5 tips for mobile app development are vital thoughts to implementing your mobile app strategy.

1. Is there a benefit for the end user of my app? When developing your mobile app solution, keep your end user at the front of the project. Ask yourself questions such as how will this benefit my customer, what can they do...

By David Weaver, 30 January 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing.

Can SME's tap into App Revolution to fuel their growth?

Kevin Miller, CEO, RunRev

Much is made about the importance of technology. The Department for Business, Innovation & Skills recently announced a £145 million boost to improve the UK's e-infrastructure. The reality, however, is that IT infrastructure enhancements will not benefit the vast majority of businesses to drive productivity and profitability. But there is one IT revolution that they can tap into and benefit from.

The hype that surrounded Apple's announcement about the iPhone 4S...

By Kevin Miller, 25 January 2012, 0 comments. Categories: Android, Apple, App Stores, Development Tools, Industry, iOS, Languages, Platforms.