5 key thoughts to marketing your mobile app development

The years 2012, with the global demand and supply of mobile apps continuously rising, it is vital to ensure your mobile app development benefits from the exposure it deserves.

The following 5 tips for mobile app development are vital thoughts to implementing your mobile app strategy.

1. Is there a benefit for the end user of my app? When developing your mobile app solution, keep your end user at the front of the project. Ask yourself questions such as how will this benefit my customer, what can they do...

By David Weaver, 30 January 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing.

Can SME's tap into App Revolution to fuel their growth?

Kevin Miller, CEO, RunRev

Much is made about the importance of technology. The Department for Business, Innovation & Skills recently announced a £145 million boost to improve the UK's e-infrastructure. The reality, however, is that IT infrastructure enhancements will not benefit the vast majority of businesses to drive productivity and profitability. But there is one IT revolution that they can tap into and benefit from.

The hype that surrounded Apple's announcement about the iPhone 4S...

By Kevin Miller, 25 January 2012, 0 comments. Categories: Android, Apple, App Stores, Development Tools, Industry, iOS, Languages, Platforms.

Breaking Into The Android Top 10

Everyone wants to break in to the top ten of the Android app store. It's one of the most coveted positions because it shows other users just how good your app is.

It also increases visibility, which leads to more downloads, which leads to more revenue.

So, the question I'm often asked is: "how many downloads do I need to get to hit the Android top ten?"

The answer is simple.... It's just 17.

Of course, that's only if you want to be in the top ten paid-for cookery widgets in the Tuvalu app store. Have a bit...

By InMobi, 11 January 2012, 0 comments. Categories: Advertising, Android, App Stores, Development Tools, Marketing, Monetisation.

The pace of new app development dwarfs the release of other kinds of media

Somewhere at a computer last Wednesday, a developer pushed a button and the 1 millionth mobile app went to market.

Apps shrink the functions that were once available only on a desktop computer to make them usable on smartphones and mobile devices – stock trades, restaurant reviews, Facebook, streaming radio, photographs, news articles, videos and, of course, Angry Birds.

The pace of new app development dwarfs the release of other kinds of media. “Every week about 100 movies get released worldwide,...

By 3Squared, 20 December 2011, 0 comments. Categories: App Stores, Development Tools, Devices, Industry.

Malicious apps hit Android Market with hidden charges

Google has removed fraudulent apps from the Android Market, after hitting unexpected users with hidden charges.

The users who downloaded one of 22 apps were being charged for downloading apparently innocent services, including horoscopes and games. The apps were downloaded more than 10,000 times before removal.

The apps lured consumers to choose options within the apps that resulted in paying premium rates linked with SMS use. Those apps were presented as bogus apps based on popular games and movies, including Angry Birds, Twilight and Cut The Rope.

This brings up the discussion about 

By Dani Millward, 13 December 2011, 0 comments. Categories: Android, App Stores, Development Tools, Hacking, Security.

Android passes 10 billion app milestone

Android users have now downloaded more than 10 billion apps, Google said on Tuesday.

The milestone was reached over the past weekend, the company said in a blog post, adding that it now had a growth rate of a billion app downloads per month.

By 3Squared, 07 December 2011, 0 comments. Categories: Analytics, Android, App Stores.

Do we need a new 'web app' icon?

With some of the key players like Google, Apple and Adobe piling resources into the development of HTML5, the proliferation of web apps is hotly tipped to be one of the app development stories of 2012.

There are a number of arguments for and against this point of view. We’re still not yet in a world were a web app will generally perform with the same level of deeply integrated usability that a native app can offer users.

Though with rapid adoption of faster 4G LTE mobile networks just on the doorstep,...

By Matt Henkes, 25 November 2011, 1 comment. Categories: Android, Apple, App Stores, HTML5.

Samsung's Google TV could arrive next year

Samsung Electronics is in the last stage of talks with Google Inc to launch a new Google TV device, which could happen next year.

The collaboration began early this year, which joins Sony Corp’s TV models and Logitech International’s set-top boxes that already run the Google TV software. However, it's currently unknown how the Samsung device will stand out from others.

President of Samsung’s TV...

By Dani Millward, 22 November 2011, 0 comments. Categories: App Stores, Development Tools, Samsung.

Windows Phone Marketplace gains interest as it hits 40,000 app mark

Over 40,000 applications have been submitted into Microsoft's Windows Phone Marketplace, with 10,000 coming from different publishers, according to unofficial figures.

The blog, All About Windows Phone, estimated that two thirds of submissions were free apps, with 23% being paid. Apps taht offer a free trial before payment covers 9% of the store. On average, 165 apps are added into the app store every day.

Research also found that the app store could reach the 50,000 mark during the second or third week of January next year. If the rate grows further, the figure could be met by the end of the year.

This shows that developer and...

By Dani Millward, 22 November 2011, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, Microsoft.

BlackBerry DevCon – San Francisco October 18-20, 2011

While RIM is growing in absolute numbers, in relative terms BlackBerry faces tough times due to the  competition of iOS and Android. We visited the BlackBerry DevCon with high hopes of great and radical new decisions – and of course to present Glaze UI, our new BlackBerry native UI framework. Radical news we received indeed – continue to read why the DevCon has frustrated many BlackBerry developers  and how we see it.

Checking in at the DevCon worked really...

By Marco Tabor, 04 November 2011, 0 comments. Categories: Analytics, App Stores, BlackBerry, Development Tools, Devices.

Android developers struggle to cash in on the apps market

Developers creating apps purely for the Android Marketplace are hard pressed to make money, despite high download figures.

According tο Toronto-based developers, Wattpad, developers and software companies are better off making use of advertising in their apps or offering in-app buys.

Allen Lau, Wattpad's CEO аnԁ co-founder, argues it's the best deal wіthіn аn app store that is crammed with free apps, spammy apps аnԁ "obfuscated bу a tedious checkout process."

"Thаt adds a lot οf...

By Verity Gough, 31 October 2011, 0 comments. Categories: Android, Apple, App Stores, Development Tools, iOS, Monetisation.

Yahoo and Google to launch digital newsstands

Yahoo and Google are set join an already crowded marketplace after reports revealed that the internet giants plan to unveil digital newsstand apps next week.

According to All Things D, this coming Wednesday Yahoo will officially launch Livestand - its home grown digital news app following a preview earlier this year.

Following behind, Google is planning to launch its product, code-named Propeller. According to reports, the name could change to Currents but it is planned for launch the week after next.

With...

By Verity Gough, 29 October 2011, 0 comments. Categories: Android, App Stores, iOS.

Android developers significantly more productive than Apple’s

Developers creating their apps for Android are more prolific that those creating apps purely for Apple products, according to recent figures.

The average publisher on Android has placed more than six apps in the Market since launch while iOS developers have just over four apps published on average.The Android Market has been maintaining an exponential growth over recent months and while it is still in its infancy, compared to Apple App Store, the number of active mobile applications in the Android Market stood at...

By Verity Gough, 26 October 2011, 0 comments. Categories: Android, Apple, App Stores, Development Tools, Industry, iOS, Monetisation.

Expert advice: Creating, selling and marketing your killer app

Coming up with a killer idea for an app can be a mind bending process. Unfortunately, once you’ve done that, the hard work is only just beginning; you’re competing with millions of other killer ideas, both in apps stores and in the murky business of PR and marketing.

Luckily, we caught up with two guys who have been there and done it, numerous times, to ask them for some insight into the processes and key decisions behind creating successful apps.

Mark Sigal, co-founder and chief product officer at one of the...

By Matt Henkes, 25 October 2011, 0 comments. Categories: Apple, App Stores, Design, Development Tools, Industry, Marketing, Monetisation.