Apple will enable developers to lure ex-subscribers back with discounts
Apple has announced it will soon allow developers to lure users who previously had an in-app subscription back with discounts.
In an App Store Connect post, Apple wrote:
“Apps with auto-renewable subscriptions will soon be able to provide a discounted price for a specific duration for existing or previously subscribed customers. You can use subscription offers to help win back subscribers who have cancelled their subscriptions or...