Microsoft launches Clarity analytics solution for A/B testing
Microsoft has launched a Google Optimize 360 competitor it calls Clarity, a solution enabling web developers to understand user behaviour at scale.
The company found limitations in current A/B experimentation solutions it believes could be solved and set out to do so with Clarity.
In a blog post, Microsoft wrote:
“While A/B experiments allow developers to see when their key metrics are moving, the primary drawback is the lack of...