Android overtakes iOS as top platform for mobile advertisers

Research from advertising network Adfonic has found that, globally, Android devices are consistently hitting more ad impressions than iOS.

As part of its Global AdMetrics Report for the second quarter of this year, Android increased its share of global ad impressions from 38% to 46% in quarter 2 whilst iOS dropped from 45% to 34%.

Android continued its dominance of the North American advertising marketplace, with a whopping 63% of impressions accounted for on Android – up...

By James Bourne, 19 July 2012, 0 comments. Categories: Advertising, Android, iOS.

Tips on monetising apps with mobile advertising

Top mobile advertising tips for mobile apps developers

Mobile developers rarely create apps out of the kindness of their hearts: they want to make money out of a market that the IAB estimates at $5.3 billion globally.

But while mobile developers can create their apps easily enough, they may not be experts at monetising them. If you’re a developer who wants direction, here are some key points to consider when incorporating ads.

The basics: Clickthrough rate x price x fill rate

Clickthrough rate is most...

By Paul Childs, 10 July 2012, 1 comment. Categories: Advertising, Monetisation.

Most smartphone users too tight to pay for apps

The meteoric rise in the popularity of apps has not translated into spending behaviour with users, new research has confirmed.

Over 70% of smartphone users spend little or nothing on mobile apps, according to US analyst firm ABI Research, with the top-spending 3% of users generating 20% of app revenue.

Among these paying users, the mean spend was $14 per month. However, the median amount among the consumers who spend money on apps is much lower than that average, just $7.50 per month.

“This reflects the...

By Matt Henkes, 17 May 2012, 0 comments. Categories: Advertising, Development Tools, Monetisation.

Access rich media ad revenues with Adfonic SDK 2.0

The mobile advertising specialist Adfonic has announced the availability of its new SDK 2.0 for Android and iOS, allowing developers and mobile marketers to take advantage of its latest range of video and rich media mobile ad options.

The newly available SDK is compliant with the IAB’s MRAID (Mobile Rich Media Ad Interface Definitions) standard, a common API for mobile rich media ads that run in mobile apps.  MRAID aims to reduce the complexity of running rich media campaigns by establishing a...

By Matt Henkes, 26 April 2012, 0 comments. Categories: Advertising, Development Tools.

Samsung launches its own mobile ad exchange

Samsung is to launch its own mobile ad exchange to rival similar offerings from Google and Apple.

The Korean device manufacturer announced a partnership with OpenX Technologies, to launch Samsung AdHub Market later this year. The move is an expansion of Samsung’s recent push to enable AdHub advertising on its smart TV devices, allowing marketers to deliver targeted interactive content like video and 3D.

With the OpenX partnership, Samsung AdHub is expanding its capabilities to include an integrated RTB...

By Matt Henkes, 04 April 2012, 0 comments. Categories: Advertising, Samsung.

Girls Around Me devs hit back at stalker critics #BrandingFail

I-Free, the Russian dev house behind the “Girls Around Me” app has fired back at criticism that its app was simply a tool for weird men to ‘stalk’ women.

The app, which had been downloaded from Apple’s App Store over 70,000 times but has now been removed, mashed location data from Foursquare with public Facebook information to show users, presumably guys, which women had checked into local bars, providing their profile images and sometimes relationship status.

Foursquare has now...

By Matt Henkes, 03 April 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing, Social media.

How to Personalize Without Being Creepy

Netflix offers me the film Lethal Weapon because I like 48 Hours, or recommends the TV program Burn Notice because I like Mad Men and Arrested Development. The predictions are sometimes pretty close to the mark, sometimes seriously off-target, but usually entertaining.

Rush

In contrast, MOG thinks, “Since...

By InMobi, 07 March 2012, 0 comments. Categories: Advertising, Marketing, Monetisation.

Why aren’t more brands using mobile advertising?

As a mobile advertising pundit who lives and breathes the mobile advertising world including its demographics and growth stats, I remain confounded that more brands have not yet jumped fully into this unique opportunity to reach audiences.

Of course, there are the early adopter companies and forward thinking organizations playing in this space but I am surprised that brands have not yet leaped on board in a way that matches the audience adoption of the mobile platform.

Look at the audience stats. For example,...

By Dale Carr, 17 February 2012, 0 comments. Categories: Advertising, Industry.

5 key thoughts to marketing your mobile app development

The years 2012, with the global demand and supply of mobile apps continuously rising, it is vital to ensure your mobile app development benefits from the exposure it deserves.

The following 5 tips for mobile app development are vital thoughts to implementing your mobile app strategy.

1. Is there a benefit for the end user of my app? When developing your mobile app solution, keep your end user at the front of the project. Ask yourself questions such as how will this benefit my customer, what can they do...

By David Weaver, 30 January 2012, 0 comments. Categories: Advertising, App Stores, Development Tools, Marketing.

Why 2011 was the year of app monetisation

Everyone does it so why fight the trend. Reviewing the previous year as the “The Year of something or some other,” is almost mandatory nowadays – so as 2012 begins we take a look at the last 12 months.

The year started out with predictions for the “Year of the App” or “The Year of the Smartphone”. Both are true, but in reality, 2010 was the year that both began to dominate the mobile market.

What really changed in 2011 was that app developers started to make money...

By Dale Carr, 25 January 2012, 0 comments. Categories: Advertising, Monetisation.

Breaking Into The Android Top 10

Everyone wants to break in to the top ten of the Android app store. It's one of the most coveted positions because it shows other users just how good your app is.

It also increases visibility, which leads to more downloads, which leads to more revenue.

So, the question I'm often asked is: "how many downloads do I need to get to hit the Android top ten?"

The answer is simple.... It's just 17.

Of course, that's only if you want to be in the top ten paid-for cookery widgets in the Tuvalu app store. Have a bit...

By InMobi, 11 January 2012, 0 comments. Categories: Advertising, Android, App Stores, Development Tools, Marketing, Monetisation.

The Google Update – Search Plus Your World

In a move to provide its users with more customised and personal search results, Google have launched their new “Search Plus Your World” feature to their enormously popular search engine.

The new features, which are currently only available on google.com in English but are being rolled out globally, takes a far more social stance on the search, offering custom search results which displays content from your Google+ network as well as global results. You can use Google Search Plus Your World...

By Silicon Beach Training, 11 January 2012, 0 comments. Categories: Advertising, Social media.

Zeebox offers new social TV platform for app developers

A new dual-screen app that links TV and social media together has been released, offering developers a chance to add to the service and advertisers to provide direct routes to products.

Created by Anthony Rose, the man behind BBC's iPlayer, Zeebox combines live programme information and real-time viewing figures, whilst having access to social networks.

Its API will be open for developers to add apps to its 

By Dani Millward, 03 November 2011, 0 comments. Categories: Advertising, Development Tools, Devices, iPad, Languages, Social media.