Many developers around the world rely on an advertising SDK to monetise their free applications; but do you consider they could be used for malicious purposes? BitDefender researchers have already clocked an SDK which asks for far more permissions than required…

The Widdit SDK, on Android, asks for a whole host of permissions including the ability to “record audio”, “read your text messages”, and “read phone status”.

Bogdan Botezatu, Senior E-Threat Analyst at...

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful?

The answer is simple – they treat smartphones and tablets differently. Greater screen size, better display, unique usage patterns; all these features...

Whilst Amazon is getting more immersed into their own hardware, software, and incredible cloud capabilities; at their forefront – the company is still the world’s largest online retailer.

This brings unique advantages in what the company can offer to not only consumers, but also developers...

The firm is expanding its advertising opportunities through the launch of its Mobile Associates API. This addition to Amazon’s portfolio will be available across their own products including the Kindle...

The Million Pound Startup is an international competition for all the entrepreneurs out there (of any industry) who can register for free – instantly promoting your business or idea – and be in for the running of winning a million pounds.

Worth a go, surely?

Whilst usually these kinds of contests head straight to my delete folder, the backing of some high-profile names took my intrigue. Opening the website presented a very visual look at all...

Let me tell you something that I think you may already know – the Android app market place is getting crowded and competition for apps is heating up at a phenomenal speed. So how do you market Android apps to ensure that they don’t get lost in the Android app market? The first and most important step that many people forget is to ensure that their app is app store optimized.

As Steve Ballmer took the stage at Microsoft’s annual BUILD developer conference, he was quick to pull focus on the company’s new “rapid development” cycle.

With Windows 8.1, the release features over 700 updates since release last November, quicker than the usual three year update!

Although not billed as a major release, many would certainly call it so. The new features and enhancements drastically change how the system functions, and is much more comprehensive than it would first...

In the digital age, we saw a boom in companies dashing to create websites for their companies and now, that marketing tool is being transferred to the app industry. Here are five reasons why you should consider getting your business mobile.

1: Consumers...

If I was paid every time I have heard this quote from AppsGeyser app makers I would be sitting under a tree on a tropical Island drinking from a fresh coconut. So many people have jumped straight into app making without taking the necessary steps to make sure...

Research flurry is reporting that mobile apps hit 58 million users during primetime. Yes, that’s primetime network television, 8 PM. When you compare the $3.4 billion generated in revenue in 2012 with the network television 74 billion dollars in 2012 it begs the question as to why mobile apps make such little money in advertising. That’s only 4.5% of revenues seen in television...

Along with Facebook’s latest SDK update, developers can now target users who perform specific actions in-app through a new targeting field which seeks out your existing customers from their ‘App User ID’ to further help reach the people desired.

For example, anyone who purchased a specific item within your app can be displayed real-world items they may wish to purchase.

Game developers could target users...

Lots of apprenuers are always looking for ways to increase the effectiveness of their advertising. Focused on...

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

There’s no disputing mobile apps have trumped television, laptops and desktops when it comes to usage.

Mobile is accessible, easy and with us everywhere we go – which has a lot to do with why it has beaten out all other forms of technology in terms of activity....

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. This was bound to happen with the coming of the Internet and the mobile and the way media has changed over the last few years. People have moved to online, more so to mobile and social media, where they look for vehicle pricing, model information, photo...

Privacy is always a priority topic for discussion in technology circles, and only the other week we saw Google summoned to appear before European data protection officials regarding their privacy policy.

As InMobi has developed in size and stature – particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our...

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign.Let’s take a deeper look into the second of the five - ad content.

The ad unit is the user’s first exposure to your app and hence needs to make an impact on the user. It needs to perk the user’s interest in a way that the user would want to...

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst...

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps.

This was apparent as reports trickled in about the changes that occurred to Apple’s App Store.

The App Store redesigned

Once the users finished testing out the new iOS 6 options, they were eager to find all their favourite apps and new apps to install into the extra row on their app home screens.

Unfortunately, they...

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital media, mothers are turning to smartphones to help organize their activities.

Their ability to research purchases combined with their spending power gain marketers’ attention and provides a great opportunity for marketers to engage with moms in a...