Amazon’s API update offers innovative monetisation

Whilst Amazon is getting more immersed into their own hardware, software, and incredible cloud capabilities; at their forefront – the company is still the world’s largest online retailer.

This brings unique advantages in what the company can offer to not only consumers, but also developers...

The firm is expanding its advertising opportunities through the launch of its Mobile Associates API. This addition to Amazon’s portfolio will be available across their own products including the Kindle...

By Ryan Daws, 28 August 2013, 0 comments. Categories: Advertising, Amazon, Development Tools, Monetisation.

Got an awesome startup? Register for “Million Pound Startup”

The Million Pound Startup is an international competition for all the entrepreneurs out there (of any industry) who can register for free – instantly promoting your business or idea – and be in for the running of winning a million pounds.

Worth a go, surely?

 

Whilst usually these kinds of contests head straight to my delete folder, the backing of some high-profile names took my intrigue. Opening the website presented a very visual look at all...

Market Android apps by optimizing for the app market

Let me tell you something that I think you may already know – the Android app market place is getting crowded and competition for apps is heating up at a phenomenal speed. So how do you market Android apps to ensure that they don’t get lost in the Android app market? The first and most important step that many people forget is to ensure that their app is app store optimized.

By Leah Goodman, 01 July 2013, 0 comments. Categories: Advertising, Android, App Stores, Development Tools, Marketing, Monetisation, Testing.

Microsoft crushes critique with Windows 8.1

As Steve Ballmer took the stage at Microsoft’s annual BUILD developer conference, he was quick to pull focus on the company’s new “rapid development” cycle.

With Windows 8.1, the release features over 700 updates since release last November, quicker than the usual three year update!

Although not billed as a major release, many would certainly call it so. The new features and enhancements drastically change how the system functions, and is much more comprehensive than it would first...

By Ryan Daws, 27 June 2013, 0 comments. Categories: Advertising, Design, Industry, Marketing, Microsoft, Platforms, Testing.

The future of mobile ad sales, 3.4 billion to 80 billion!

Research flurry is reporting that mobile apps hit 58 million users during primetime. Yes, that’s primetime network television, 8 PM. When you compare the $3.4 billion generated in revenue in 2012 with the network television 74 billion dollars in 2012 it begs the question as to why mobile apps make such little money in advertising. That’s only 4.5% of revenues seen in television...

By Jeff Williams, 17 May 2013, 1 comment. Categories: Advertising, Android, Apple, App Stores, Industry, iOS.

Use Facebook in-app actions to target specific users

Along with Facebook’s latest SDK update, developers can now target users who perform specific actions in-app through a new targeting field which seeks out your existing customers from their ‘App User ID’ to further help reach the people desired.

For example, anyone who purchased a specific item within your app can be displayed real-world items they may wish to purchase.

Game developers could target users...

By Ryan Daws, 10 May 2013, 0 comments. Categories: Advertising, Android, Development Tools, Facebook, iOS, Marketing.

Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Development Tools, Marketing, Microsoft, Monetisation, Platforms.

Best practices to make your social app a global success

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

How automotive brands can win with mobile

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. This was bound to happen with the coming of the Internet and the mobile and the way media has changed over the last few years. People have moved to online, more so to mobile and social media, where they look for vehicle pricing, model information, photo...

By InMobi, 19 April 2013, 0 comments. Categories: Advertising, Industry.

Privacy as a priority in mobile advertising

Privacy is always a priority topic for discussion in technology circles, and only the other week we saw Google summoned to appear before European data protection officials regarding their privacy policy.

As InMobi has developed in size and stature – particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our...

By InMobi, 21 March 2013, 0 comments. Categories: Advertising, Development Tools.

Extending the momentum of a newly launched app: Ad content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign.Let’s take a deeper look into the second of the five - ad content.

The ad unit is the user’s first exposure to your app and hence needs to make an impact on the user. It needs to perk the user’s interest in a way that the user would want to...

By InMobi, 11 February 2013, 0 comments. Categories: Advertising, Development Tools, Monetisation.

Extending the momentum of your newly launched app

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst...

By InMobi, 04 February 2013, 0 comments. Categories: Advertising, Marketing, Monetisation.

How is app marketing affected by iOS 6?

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps.

This was apparent as reports trickled in about the changes that occurred to Apple’s App Store.

The App Store redesigned

Once the users finished testing out the new iOS 6 options, they were eager to find all their favourite apps and new apps to install into the extra row on their app home screens.

Unfortunately, they...

By Ryan Merket, 14 November 2012, 0 comments. Categories: Advertising, App Stores, iOS, Monetisation.

Building stronger brands with the most influential consumer segment: "Mobile Mothers"

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital media, mothers are turning to smartphones to help organize their activities.

Their ability to research purchases combined with their spending power gain marketers’ attention and provides a great opportunity for marketers to engage with moms in a...

By InMobi, 31 August 2012, 0 comments. Categories: Advertising, Marketing, Monetisation.

Connected devices and consumer behaviour: Insights for developers

As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting – but how does this impact developers?

InMobi’s connected device research with Mobext uncovers key trends and the opportunities they create for developers.

Consumers are constantly using and switching between multiple devices throughout the day. Tablet users, for example, will use smartphones on the go and while commuting, PCs at work, and tablets and...

By InMobi, 01 August 2012, 0 comments. Categories: Advertising, Devices.

Android overtakes iOS as top platform for mobile advertisers

Research from advertising network Adfonic has found that, globally, Android devices are consistently hitting more ad impressions than iOS.

As part of its Global AdMetrics Report for the second quarter of this year, Android increased its share of global ad impressions from 38% to 46% in quarter 2 whilst iOS dropped from 45% to 34%.

Android continued its dominance of the North American advertising marketplace, with a whopping 63% of impressions accounted for on Android – up...

By James Bourne, 19 July 2012, 0 comments. Categories: Advertising, Android, iOS.