Google bans yet another Chinese app developer for invasive ads

Google has banned a Chinese app developer for violating its advertising policies shortly after booting another from the Play Store.

CooTek, a company listed on the New York Stock Exchange, has found itself on Google’s naughty list and had dozens of its app removed.

The company is most well known in Western countries for its TouchPal keyboard but also had a range of apps spanning various categories. CooTek predominately focused on health-oriented apps such as HiFit, Abs Workout, Breeze (a meditation...

By Ryan Daws, 17 July 2019, 0 comments. Categories: Advertising, Android, Industry, Mobile.

How to easily integrate real flight and travel data into any app

Sponsored The statistics around online travel show that users are particularly used to the app experience. A study carried out last year found that 58% of the more than 950 end travellers polled said they preferred apps to search for flights. 53% said they preferred apps to search for accommodation.

Whether you work in travel, are a developer interested in the industry or an entrepreneur looking for their next idea, it is an...

By Elena Solera, 07 May 2019, 0 comments. Categories: Advertising, Development Tools, Location.

Google will revise ad blocker-killing Chromium proposal

Google has decided to revise its proposed Chromium update that would have killed ad blockers and some other extensions.

The proposal, to restrict Chromium's script blocking capabilities to the new DeclarativeNetRequest API instead of the old webRequest API, caused a backlash from extension developers and users.

Chromium engineer Devlin Cronin provided an update on Google Groups following the outcry:

“I’d like to reiterate that all of these changes are still in the draft and...

By Ryan Daws, 18 February 2019, 0 comments. Categories: Advertising, API, HTML5, Industry.

Facebook tightens security of some APIs in platform changes

Amid the continued fallout after Cambridge Analytica took advantage of Facebook’s APIs, the social media giant is making several platform changes.

For anyone who’s been living under a rock, election data firm Cambridge Analytica partnered with an app which used prior versions of Facebook’s advertising API to collect data on at least 87 million users without their consent.

Investigations...

By Ryan Daws, 03 July 2018, 0 comments. Categories: Advertising, API, Facebook, Platforms.

Comply with COPPA or risk a lawsuit like Disney

If you build apps that are intended for children, make sure you comply with COPPA or risk a lawsuit similar to Disney.

The Walt Disney Company is facing a lawsuit for allegedly failing to protect the personal information of children using its apps. Amanda Rushing, the complainant, filed the lawsuit on Thursday in the San Francisco/Oakland division of the United States District Court.

Four other affiliated defendants will join The Walt Disney Company including Disney Electronic Content, marketing platform...

By Ryan Daws, 08 August 2017, 1 comment. Categories: Advertising, Ethics, Industry, Marketing, Platforms.

Apple cracks down on OS-level ad blockers

If your iOS app uses a VPN-based solution to prevent ads being displayed, you may find it can no longer be updated. For app developers who use ads to monetise, you may find an uptick in revenue as a result.

Apple appears to be cracking down on its policy that apps cannot affect others. The developers of popular ad blocking apps that have managed to slip through and go undetected – such as  Adblock and

By Ryan Daws, 17 July 2017, 0 comments. Categories: Advertising, Apple, iOS.

Data is important in the app - but don’t forget the user experience

As app publishers and brands continue to leverage various forms of data to better understand user behavior, they would be advised to remember the second half to that equation: the user experience.

What brands say to the user and how they say it can be as important as knowing whom they’re saying it to.

Gary Eastwood, an advisor to CIO, writes in the...

By StartApp, 16 May 2017, 0 comments. Categories: Advertising, Marketing.

Apple slashes affiliate app commission by almost 65 percent

According to a document obtained by MacStories’ Federico Viticci, Apple plans to slash the commission received for some affiliate referrals.

The rate, beginning May 1st, will be reduced by almost 65 percent to just 2.5 percent from the current 7 percent. The document indicates the reduced rate will only affect App Store and in-app purchase referrals, at least for now. Referrals for iTunes content such as music, movies, TV shows, and books will still receive the 7 percent rate.

Apple plans to slash the...

By Ryan Daws, 25 April 2017, 0 comments. Categories: Advertising, Apple, Industry.

Why Apple and Google are now reaching out to indie developers

(c)iStock.com/SvetaZi

Without the marketing and UA budgets of the bigger app studios, indie developers can have trouble spreading the word about their applications, being featured in the app stores, and gaining big user bases.

For years, indie developers have criticised the two biggest app stores, the Apple App Store and the Google Play Store, for prioritizing big studio games over the independent developers who form the backbone of the app economy. Now, Apple and Google are beginning to unveil new features...

By StartApp, 06 September 2016, 0 comments. Categories: Advertising, Android, Apple, App Stores.

Twitter enables developers to embed ads into tweet streams

(Image Credit: iStockPhoto/aradaphotography)

A beta program is being rolled-out by Twitter which enables developers to embed advertisements into tweet streams in third-party apps on Android and iOS which utilise Twitter Kit. 

One example of a popular app which uses Twitter Kit to implement a social feed is the official NBA application. From today, developers which use Twitter Kit will be able to monetise...

By Ryan Daws, 18 May 2016, 0 comments. Categories: Advertising, Android, Development Tools, iOS, Marketing, Mobile, Monetisation, Social media.

Monetisation’s bright future: What app developers need to know now

(c)iStock.com/miki1991

Just a few years ago, if you’d asked the average app developer to share their thoughts on ad monetisation, chances are they would have had a number of reservations. The concern that ads would negatively impact the user experience – and along with it, adversely affect retention and user ratings – was commonplace among freemium app developers.

Fast forward to today, and you’ll see that the mobile ad tech landscape has significantly evolved. Supply side technologies have become...

By Henrik Basten, 04 September 2015, 0 comments. Categories: Advertising, Development Tools, Monetisation.

How to tell whether your game is a quick hit, a slow burner – or neither

(c)iStock.com/nktwentrythree

Understanding the lifespan of a games app is unpredictable at the best of times – but a new report from App Annie aims to analyse the trends that influence how long an app stays in vogue for.

The App Lifespan report is the conclusion of a study of daily worldwide downloads and revenue of nearly 20,000 apps from the games categories on iOS and Google Play between July 2010 and June 2015.

The research showed that for some, their games were instant hits with a third of iOS...

By Liz Morrell, 03 September 2015, 0 comments. Categories: Advertising, Development Tools, Gaming.

Google unleashes new features for Android game developers

If you’re an Android game developer, you’ve been given some new features to play with. The latest additions help you to analyse what’s successful and what’s not, monetise, and deliver a 'second screen' gaming experience which helps to make playing Android games with friends a lot more social.

First up is player analytics, to help understand your players behaviour in a similar way to how analytics tools allow you to see what is working and what isn’t in your application. The new...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Advertising, Analytics, Android, API, Gaming, Monetisation.

Common app store optimisation mistakes to avoid

(Image Credit: iStockPhoto/Mark_KA)

One of the greatest challenges faced by app owners today is making an app easy to discover in such a highly saturated market. ASO, or app store optimization, is a crucial step in the marketing process. ASO is the process of optimizing your mobile app so it shows up higher in a user's app store search results. The higher the ranking is, the more visible your app will be to potential users. Ultimately, the end goal of ASO is...

By JT Ripton, 29 January 2015, 1 comment. Categories: Advertising, App Stores, Marketing.

Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Patrick Roger, 10 July 2014, 2 comments. Categories: Advertising, Analytics, Monetisation, Testing.

Analysing the growth of mobile advertising [infographic]

Advertising started from humble beginnings, and now mobile advertising is one of the fastest growing sectors of the mobile industry, generating millions of dollars per year in revenue. Take a look and see the amazing growth of mobile advertising:

 

 

By StartApp, 17 March 2014, 0 comments. Categories: Advertising.

8 tips that you must follow when using Social Media for your app business

We have been looking recently at using social media as your main marketing tool, after all, where else will you find a marketing tool that is as strong as social media and comes for free? The power of social media however, is not always a good thing, one mistake and your business can be seriously damaged, sometimes I would go as far as saying destroyed.

Today we are going to look at the do’s and the don’ts of social media with the aim to educate you enough to ensure that you do not fall into the...

By Leah Goodman, 18 December 2013, 0 comments. Categories: Advertising, Marketing, Social media.

Could the advertising SDK you use be so easily hacked?

Many developers around the world rely on an advertising SDK to monetise their free applications; but do you consider they could be used for malicious purposes? BitDefender researchers have already clocked an SDK which asks for far more permissions than required…

The Widdit SDK, on Android, asks for a whole host of permissions including the ability to “record audio”, “read your text messages”, and “read phone status”.

Bogdan Botezatu, Senior E-Threat Analyst at...

By Ryan Daws, 11 December 2013, 0 comments. Categories: Advertising, Android, Platforms, Testing.

Top 3 best practices for tablet advertising

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful?

The answer is simple – they treat smartphones and tablets differently. Greater screen size, better display, unique usage patterns; all these features...

By InMobi, 20 September 2013, 0 comments. Categories: Advertising, Android, Design, iOS, iPad.