AppsFlyer: ‘Hyper casual’ gaming is boosting in-app advertising
Mobile attribution and marketing analytics firm AppsFlyer has released a new report highlighting the opportunity for in-app advertising driven by the growth of "hyper casual" gaming.
Hyper casual games are defined as offering instant but highly engaging tap-to-play gameplay. Basically, the kind of games you often see people playing one-handed on packed trains around the world.
According to AppsFlyer, these games now have the highest number of installs on average in 50 percent of the top global...