SWTOR doubles monthly revenue on switch to “freemium”

The gaming industry has been witnessing a shift towards the “freemium” model lately; clearly it’s working and worth considering after EA announced profits for Star Wars: The Old Republic (SWTOR) have doubled since making the free switch.

Freemium is the act of releasing an app for, well, free. This looks extremely appealing for customers, but of course everyone needs to fund their development and earn a profit from the time invested, so these apps make money through advertising or in-app...

By Ryan Daws, 08 May 2013, 1 comment. Categories: Android, Development Tools, Industry, iOS, Monetisation.

Windows 8 devs bemoaning lack of ad money

Many developers rely on in-app advertising to fund development; from initial release through to expansion. Windows 8 developers have been wondering, where has their ad revenue has gone?

The advertisements provided in both Windows 8 and mobile OS equivalent Windows Phone 8 is provided by pubCenter.

Since March 31 however, these ads are just not being displayed. Potentially apps which should be getting millions of impressions aren’t converting into cash.

So what’s happening? Despite many posts on...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Advertising, Analytics, Development Tools, Marketing, Microsoft, Monetisation, Platforms.

Best practices to make your social app a global success

In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. The penetration of other social apps in the west has slowed down considerably due to FB’s dominance, and according to eMarketer, market growth is expected to drop from 50% in 2011 to 18% in 2014. However, in 2013, Asian Newbies such as Line and Kakao seem to have redefined social networking on mobile. With 74 million users in less than 18...

Are you the next budding appreneur?

We are now living in the digital age and the want to work for oneself has continued to be a dream for many. Once we would have strived to become an entrepreneur, to open a new business, build it from scratch and reap what you have sowed, but this notion has been taken over by a new wave of entrepreneurs better known as Appreneurs. I am always talking about building app empires and becoming an Appreneur, and never gave it a thought that maybe not all of you have heard this phrase Appreneur before.

By Leah Goodman, 05 April 2013, 1 comment. Categories: Development Tools, Monetisation.

How Google makes money from mobile [infographic]

It’s no secret that mobile is driving bottom line growth for businesses all over the globe. Over the past year, the path to mobile monetization has become increasingly clearer for businesses of all sizes and in all industries. Now, it’s so clear that mobile ad company WordStream put together an infographic on the ways search engine giant Google makes money from mobile. Here’s a look:

By Mike Brown, 22 March 2013, 0 comments. Categories: Android, Monetisation.

What will influence IT outsourcing decisions in the EU in 2013?

Outsourcing decision making is a complex process that includes estimating not only the benefits and risks, but also motivation factors. IT Sourcing Europe, a UK-based market intelligence company, surveyed several Western European companies last year in order to delve into reasons that keep them away from outsourcing and explore factors that will be influencing their outsourcing decisions in 2013. We’ve compared and contrasted country specific...

By Ciklum, 15 February 2013, 0 comments. Categories: Development Tools, Monetisation.

Is iOS the most dev-friendly money making platform?

Apple CEO Tim Cook has revealed in an interview that the Cupertino company has broken the $8bn (£5.14bn) money mark in terms of App Store revenue.

This is a particularly interesting statistic, especially given that it was only on January 7 that Apple announced the revenues had broken $7bn.

In other words, it’s been a billion dollar month for iOS – or near enough to it.

Cook was speaking at Goldman Sachs’ Technology and Internet conference, with the Wall Street Journal reporting...

By James Bourne, 13 February 2013, 0 comments. Categories: Apple, Development Tools, iOS, Monetisation.

Small dev teams shouldn’t fear piracy, says Hogan

If you’ve developed a game, the one thing you don’t want to see is pirates downloading your game for free and seeing a vital revenue stream go up in smoke.

But according to Sean Hogan, one of the developers of 2D fantasy game Anodyne along with Jon Kittaka, piracy is “inevitable” so it’s easier to adopt an ‘if you can’t beat them, join them’ policy.

Hogan’s actions came about after he had been made aware of Anodyne being posted on file sharing behemoth The...

By James Bourne, 12 February 2013, 0 comments. Categories: Development Tools, Gaming, Monetisation.

Extending the momentum of a newly launched app: Ad content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign.Let’s take a deeper look into the second of the five - ad content.

The ad unit is the user’s first exposure to your app and hence needs to make an impact on the user. It needs to perk the user’s interest in a way that the user would want to...

By InMobi, 11 February 2013, 0 comments. Categories: Advertising, Development Tools, Monetisation.

Mobile gaming in Europe: Trends, devices and monetisation

comScore estimates smartphone penetration to reach 55% in EU5 (United Kingdom, France, Germany, Italy, and Spain) which is equal to 132 million users (see Pic. 1). Of all mobile devices bought in the EU5 region in October 2012, 73% were smartphones. The smartphone landscape is dominated by Google Android (59% of all new devices), followed by Apple iOS (22%) (see Pic. 2). Tablets reached 15% penetration of smartphone user base with iPads holding 60% of the total tablet market in EU5.

By Ciklum, 05 February 2013, 0 comments. Categories: Gaming, Monetisation.

Extending the momentum of your newly launched app

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst...

By InMobi, 04 February 2013, 0 comments. Categories: Advertising, Marketing, Monetisation.

How much are app developers earning? [infographic]

New research from the Application Developers Alliance has revealed how much app developers can make compared to other flagship professions.

The infographic, put together by designers infogr8, showed that the average app developer earns $75,000 (£46,550) a year, is 33 years old and has at least two years’ experience in the job.

But how does that stack up to other careers? Even though there’s a huge amount of money in apps right now, with the market hitting $5bn (£3.1bn) in 2011, the...

By James Bourne, 14 January 2013, 0 comments. Categories: Development Tools, Monetisation.

Smart decisions to give your new app the best chance in the ecosystem

adeven’s CTO and co-founder, Paul Müller, gives insider tips on how to give your new app the best chance in the ecosystem.

Making an app is a very personal experience. It can be devastating to see your new app join the thousands of zombie apps that do not secure an App Store rank, or to realise that more money was spent on development and marketing than it will ever generate in its lifetime.

There are free tools out there such as apptrace, which help developers and...

By Paul H Müller, 08 January 2013, 0 comments. Categories: App Stores, Development Tools, Marketing, Monetisation.

Lotaris gives alternative commerce platform for Windows 8 devs

Mobile app licenser Lotaris has launched a new commerce platform for Windows 8 which, it claims, offers the best revenue opportunities to Windows 8 developers.

Called ‘Lotaris in-appCommerce for Windows 8’, the company, who has the likes of Symantec and Sega on its books, claims a “compelling alternative” to the usual channels of monetisation through Windows 8.

Utilising the three month Windows 8 Early Release Programme – available to the first 300 who register on the platform...

By James Bourne, 19 December 2012, 0 comments. Categories: Development Tools, Microsoft, Monetisation.

Nike wants developer skills for its accelerator program

Nike has announced the Nike+ Accelerator program in partnership with TechStars, a startup investment and mentoring company.

The ten successful startups will be given $20,000 each to help develop their fitness-related apps – anything that would “bring motivation and inspiration to every athlete in the world”, to quote the sport  equipment giant’s mission statement – and leverage the application program interface (API) and software development kit (SDK) of...

By James Bourne, 12 December 2012, 0 comments. Categories: Apple, Development Tools, Monetisation.