Brent Hoberman: How to get investor interest in your app #AppsWorld

For an investor or venture capitalist looking at an app, credibility is just as important as the idea, according to founder of PROFounders Capital and former Lastminute.com exec Brent Hoberman.

Hoberman was speaking at an engaging developer keynote at Apps World Europe, alongside two app company founders with whom he has a more than passing interest: Sampo Karjalainen, arguably most famous for the social network Habbo Hotel but currently CEO of tracking app Moves; and Rytis Vitkauskas, CEO of event app...

By James Bourne, 22 October 2013, 0 comments. Categories: Development Tools, Monetisation.

Google Play changes – How will this affect your Android apps?

Most of our app makers choose to upload their free Android apps into the Google Play store, we know that this store is not the only Android store around, but whether we like it or not, Google Play is still the most popular Android app store and this does not look like it will change in the near future, therefore it is vital that you are aware of all Google Play changes and how this will affect your app’s discoverability.

By Leah Goodman, 16 September 2013, 0 comments. Categories: Android, App Stores, Marketing, Monetisation.

To go freemium, or not to go freemium? [infographic]

“Freemium” apps (or apps with in-app purchases) are the latest and greatest monetization trend in the mobile app industry. To put it simply, freemium falls somewhere between free, ad-supported apps and paid apps on the app monetization spectrum.  With the overwhelming success of games like Candy Crush Saga, freemium has been a popular topic of conversation in the mobile app world.

You may be asking yourself: What is behind this trend? Should my app go freemium?

Check out our infographic below! Click to...

By StartApp, 03 September 2013, 0 comments. Categories: App Stores, Development Tools, Gaming, Monetisation, Platforms.

Amazon’s API update offers innovative monetisation

Whilst Amazon is getting more immersed into their own hardware, software, and incredible cloud capabilities; at their forefront – the company is still the world’s largest online retailer.

This brings unique advantages in what the company can offer to not only consumers, but also developers...

The firm is expanding its advertising opportunities through the launch of its Mobile Associates API. This addition to Amazon’s portfolio will be available across their own products including the Kindle...

By Ryan Daws, 28 August 2013, 0 comments. Categories: Advertising, Amazon, Development Tools, Monetisation.

Fund your OUYA game development on Kickstarter, gain $250,000

Android-based console OUYA wasn’t simply a rocketing Kickstarter-success (which broke $8 million in funding) but also retail; where it sold out of all initial units at stockists.

Yet it’s not all good news, the games since have been lacklustre - albeit a few golden titles – which the team hopes to address.

Taking to the fund-raising platform where the company begun their journey; the team at OUYA wish to inspire game developers...

By Ryan Daws, 18 July 2013, 0 comments. Categories: Android, Development Tools, Gaming, Industry, Marketing, Monetisation, Platforms, Testing.

Can the Lumia 1020 hit a niche and return Nokia to success?

Let’s face it, the success of Windows Phone is based on the success of Nokia, and Microsoft should be eternally thankful the iconic Finnish manufacturer hasn’t decided to switch to Android where it would more than likely find a decent amount of success.

Yet Nokia want to “think different” and yes, I’ve just used an Apple quote on a Microsoft manufacturer, how controversial.

Whilst other manufacturers across platforms went for black or white devices, some “pushed the...

By Ryan Daws, 15 July 2013, 0 comments. Categories: Industry, Marketing, Microsoft, Monetisation, Platforms, Testing.

Got an awesome startup? Register for “Million Pound Startup”

The Million Pound Startup is an international competition for all the entrepreneurs out there (of any industry) who can register for free – instantly promoting your business or idea – and be in for the running of winning a million pounds.

Worth a go, surely?

 

Whilst usually these kinds of contests head straight to my delete folder, the backing of some high-profile names took my intrigue. Opening the website presented a very visual look at all...

Market Android apps by optimizing for the app market

Let me tell you something that I think you may already know – the Android app market place is getting crowded and competition for apps is heating up at a phenomenal speed. So how do you market Android apps to ensure that they don’t get lost in the Android app market? The first and most important step that many people forget is to ensure that their app is app store optimized.

By Leah Goodman, 01 July 2013, 0 comments. Categories: Advertising, Android, App Stores, Development Tools, Marketing, Monetisation, Testing.

Automotive apps to reach $1.7 billion, is cars the next big platform?

On sister site TelecomsTech we spoke to Telefónica’s Pavan Mathew on “connected cars” and how carriers plan to support the rise in automotive apps; both in infrastructure and services.

Forecasts today by ABI research point revenue to hitting nearly $1.7 billion globally by 2018.

 

Car manufacturers are consistently looking how they can entice customers away from the competition and offer...

Xbox One revokes DRM - what have we done?

When Microsoft unveiled their latest Xbox console, going by the moniker of “One”, many complained about its seemingly strict DRM policy. The outcry regarding it caused Microsoft to revoke the decision, but is it a win for gamers? Not likely.

For us, the gamers, it’s easy to see why we wouldn’t want to connect our consoles to the internet every 24 hours; easy to see why we would want to freely trade or give discs to friends in the way we know...

However, for the industry it’s a...

By Ryan Daws, 20 June 2013, 0 comments. Categories: Gaming, Industry, Marketing, Microsoft, Monetisation, Platforms, Security.

Microsoft wins design, but pays for WP8 developers

When Apple unveiled the new iOS 7 design at WWDC, many, including me, took note at how many design cues were taken from rival OS's.

Regardless of whether you think this is right – “good artists borrow, great artists steal”, as Pablo Picasso was alleged to have said - the company went for a ‘flat’ design, like Microsoft.

 

Microsoft, with its Windows Phone 8 Operating System is acclaimed for taking a radically different approach; whereas...

Jelly Bean jumps as Google Play set to surpass iOS app downloads

Google has updated its “Android landscape” survey on the Developer Dashboard, showing Jelly Bean is very close to overtaking Gingerbread as the most widespread release. This may be just in time, as Google’s Play Store is set to surpass iOS app downloads.

Currently, Gingerbread, or 2.3, is sitting at the top spot at 36.5% of install base. The latest version of the OS, Jelly Bean, is now at 33%.

Jelly Bean is version 4.1-4.2; comparing version...

Is DRM about to ruin our console experience?

Thinking of my fondest gaming memories takes me on a trip down memory lane. I’d get the latest iteration of Need for Speed through the post, run upstairs and boost my (terrible) skills before cycling to a friend to play against him on his console.

This now could be a thing of the past thanks to DRM (digital rights management).

 

Lately there’s been a lot of talk about how the upcoming Xbox “One” will handle used/pre-owned games, whilst no executives want to give any real...

By Ryan Daws, 28 May 2013, 0 comments. Categories: Development Tools, Devices, Gaming, Industry, Monetisation, Platforms, Security.

App behaviour: Why developers can no longer ignore China

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world...

By InMobi, 21 May 2013, 0 comments. Categories: Analytics, Android, App Stores, Development Tools, Industry, iOS, Marketing, Monetisation.

How “freemium” is damaging the games

Freemium is damaging the games, but do you know quite how much? Recently I had the fantastic opportunity to sit down with a group of game developers who spoke passionately about their development, the industry, and how freemium is hurting their creative ideas and real game innovation.

The term is thrown around a lot lately; the act of releasing a game for free then charging for “premium” features later on in order to monetise...

Many games have had to switch to this new model, as is the case with Star Wars: The...

Google releases Android Studio, more new developer tools

Just the other day, I sat in a meeting where several developers told me their favourite Android development tool is the ‘Intellij’ IDE. Clearly Google has also seen the benefits as they’ve released ‘Android Studio’ which is based upon it!

Studio’s most impressive feature is writing code whilst displaying how it will look on a whole variety of different devices in real-time; helping counter Android’s...

By Ryan Daws, 16 May 2013, 1 comment. Categories: Android, Development Tools, Languages, Monetisation, Platforms, Testing.

PayPal to unleash new Android SDK for in-app payments

Whilst in-app purchases become ever more popular, mainly from the rise of the “freemium” model, PayPal wants to get a slice of the pie on Android.

Announced on Monday, a new SDK from the payment service is to be released first to US developers on May 15.

 

This follows a release of the iOS version of the SDK which was debuted just over two months ago,...

By Ryan Daws, 14 May 2013, 0 comments. Categories: Android, Development Tools, iOS, Marketing, Monetisation.