Android developers can soon A/B test Play Store pages

(Image Credit: iStockPhoto/Stephen Krow)

Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, Apple, App Stores, Development Tools, iOS, Marketing, Monetisation, Testing.

Google unleashes new features for Android game developers

If you’re an Android game developer, you’ve been given some new features to play with. The latest additions help you to analyse what’s successful and what’s not, monetise, and deliver a 'second screen' gaming experience which helps to make playing Android games with friends a lot more social.

First up is player analytics, to help understand your players behaviour in a similar way to how analytics tools allow you to see what is working and what isn’t in your application. The new...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Advertising, Analytics, Android, API, Gaming, Monetisation.

Google prepares to launch "Android Pay" API

(Image Credit: iStockPhoto/triloks)

It's obvious the gears have started to grind at Google in the payments space all month, and this has gained momentum today as Ars Technica received a tip that a brand new payment platform called "Android Pay" will be announced at Google's I/O conference this year.

Android Pay will allow third party apps to make both virtual and real-world...

By Ryan Daws, 26 February 2015, 0 comments. Categories: Android, API, Monetisation.

What issues does a Trusted Execution Environment address?

The richness of today’s connected devices such as smartphones, tablets, set-top boxes and televisions is bringing new challenges to service providers wanting to protect their offering against hackers and malware attacks. At the same time, an increasing number of applications are hosting sensitive, personal and confidential information that could have significant consequences if compromised. Such applications require more protection than can be offered by software solutions alone. This is where the...

By Global Platform, 10 December 2014, 0 comments. Categories: Hacking, Mobile, Monetisation, Security.

Apple shoves its own Push notification rule

In Apple's App Store rules, it quite clearly states "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind". If you've spent any time on iOS (or any major smartphone platform for that matter) you know that rule is broken all-too-often to the frustration of many customers.

Apple needs to enforce the rule somehow and at least set a good standard for developers to follow everywhere.

It's an effective tactic, however, with...

By Ryan Daws, 02 December 2014, 0 comments. Categories: Apple, App Stores, iOS, Marketing, Monetisation.

Play Store launches in China (without the Play Store)

Today, Google has announced the ability for Chinese developers to launch both their free and paid apps to more than 130 other countries who have access to the Play Store. The only caveat is that, although merchant support has launched, citizens are still unable to access it themselves.

If you develop Android apps in China, and want to start distributing your apps to a global audience through Google Play, visit

By Ryan Daws, 20 November 2014, 0 comments. Categories: Android, App Stores, Ecosystem, Industry, Location, Monetisation.

Uber launches API to drive economy-sharing apps

Taxi service Uber has launched its long-rumoured API to integrate its real-world services into third party apps. It launches in cahoots with 11 partners including OpenTable and Starbucks to prove it can be a natural addition to certain applications. The Uber API launch could mean more for the app industry as a whole, however, rather than simply a potential boost to their own profits...

For Uber, the introduction of their API means their service gets out to lots of potential...

By Ryan Daws, 20 August 2014, 0 comments. Categories: Development Tools, Monetisation, Platforms.

Google Play overshadows App Store downloads by 60%

App Annie, an industry standard in analytics and market data in the apps and digital economy, has released their Q2 report which highlights the performance of nearly three million apps across all the major app stores for the iOS, Android, and Windows Phone platforms. It covers an interesting period due to the "Summer of Sport" which featured the World Cup in Brazil.

The main finding of the report is that Google's Play Store has increased its lead over Apple's App Store in terms of...

By Ryan Daws, 16 July 2014, 0 comments. Categories: Android, App Stores, iOS, Marketing, Monetisation.

Optimising user experience with in-app analytics

The mobile landscape has reshaped the way people buy, sell, learn, reserve, and watch. Mobile has taken user experience to the next level and inspired consumers to become more engaged with brands. But why is it that mobile app developers are obsessed about app downloads or app revenue. While the number game is important, it is not the only thing one should be tracking. Developers need to be equally curious to learn what kind of audience uses your app and how, when, where your app is used.

In-app analytics is...

By Patrick Roger, 10 July 2014, 2 comments. Categories: Advertising, Analytics, Monetisation, Testing.

App testing in China’s mobile market

Like any business entering into a new market for the first time, it is of vital importance for mobile app testers to understand the temperament of that market. As Silicon India recently discussed, the China mobile market represents an intriguing landscape with a high ceiling, but it is not without its own set of challenges and nuances.

The People’s Republic of China has a population...

By Mike Brown, 08 July 2014, 0 comments. Categories: Android, App Stores, iOS, Monetisation, Testing.

Report shows in-app purchases to be most lucrative

Have you noticed the rise in applications making use of in-app purchases? A new report from VentureBeat Intel shows these developers have good reason to implement them; after all, they are by far the most lucrative method of monetisation.

The report collates data taken from 176 various developers across 1,000 different games to get a clear idea of how others can profit from their works.

It takes into account the cost-effectiveness of implementing the various methods...

By Ryan Daws, 16 April 2014, 0 comments. Categories: Android, App Stores, iOS, Marketing, Monetisation.

DRM-gate: A year later and it's Sony's turn

We didn’t even get to E3 last year before Microsoft and Sony both rushed to the stage and displayed the latest versions of their respective Xbox and PlayStation consoles…

Perhaps “rushed” was the key word in that opening sentence; both announcements many would agree felt underprepared and a result of not wanting to allow the rival party to have a head start in an industry where timing can mean make or break.

I’ll get this out the way first – I’m an Xbox person....

By Ryan Daws, 31 March 2014, 1 comment. Categories: Gaming, Industry, Monetisation, Platforms.

UK game industry rejoices as EU approves tax breaks

The European Commission has approved tax breaks for the UK video game industry which trade bodies estimate could result in a welcome £188 million extra per year for the rapidly-growing and increasingly important sector.

It comes after many years of campaigning for such a change – helping the UK to continue being a market-leading force in the global games industry.

Many high-profile UK game studios have closed in recent years; most-recently Blitz Games who shuttered their windows after 23 years in business. IGN...

By Ryan Daws, 27 March 2014, 0 comments. Categories: Development Tools, Gaming, Industry, Monetisation.

Could Games-as-a-Service be the next big beast?

Game development is a beast more fearsome than anything you’ve faced in-game, but done right, and the loot is far-higher. Currently the highly-talked about (and opinion-divisive) trend is that of ‘Freemium’ – the act of releasing a game for free and monetising through in-app purchases.

But what is next? Highly-respected studio and ‘Fable’ developer, Lionhead Studios, clearly thinks it’s “Games-as-a-Service”.

Like PaaS (Platform-as-a-Service) and SaaS...

By Ryan Daws, 12 February 2014, 1 comment. Categories: Gaming, Industry, Monetisation.

Amazon apps go global: Distribution expanded internationally

It's been announced that Amazon will be expanding their Appstore to include app distribution in several new countries. The Amazon Appstore for Android launches have previously included the UK, Japan, France, Spain, Italy and Germany and, while already a huge market, almost 200 more countries will be added to the distribution list, meaning that developers will be able to submit their apps more or less globally, reaching a whole new group of international customers.

Which Countries Are Being Included And When?...

By Ampheon, 03 February 2014, 0 comments. Categories: Amazon, App Stores, Development Tools, Monetisation.

GiftGaming takes the premium out of Freemium

If you’re unaware of the current “freemium” trend; it’s the act of releasing a game or app for free then making money back through in-app purchases. The most widely-used example of this is King’s hit game; Candy Crush Saga.

Candy Crush is a free game which started on Facebook, then moved to mobile. Being so accessible, social, and outright addictive undoubtedly led to success for a company which was struggling financially – even grabbing the attention of typically...

By Ryan Daws, 06 December 2013, 1 comment. Categories: Gaming, Industry, Marketing, Monetisation.

Google rolls out App Translation Service to developers

Google has announced general availability of its App Translation Service, enabling Android developers to overcome the language barrier and get more Google Play hits.

If you think this idea sounds familiar, then you’d be right, as the service was previewed at Google I/O back in May. A pilot program was introduced, with subsequent positive feedback proving irresistible to the execs at Mountain View who simply had to open it up.

Before anyone starts...

By James Bourne, 12 November 2013, 0 comments. Categories: Android, App Stores, Development Tools, Monetisation.