Ultra aims to revolutionise game distribution with blockchain

Former executives from Xbox, Atari, Dell, Unity, Uber, and Time Warner have joined forces to create Ultra, a blockchain platform aiming to revolutionise game distribution.

Game distribution is monopolised with leading players take advantage of their position to take large cuts from developers’ work.

Nicolas Gilot, Co-CEO of Ultra. says:

“The success of Steam, Google, and Apple’s app stores over the last decade means that users have grown to expect and demand...

By Ryan Daws, 31 May 2018, 1 comment. Categories: App Stores, Gaming, Industry, Marketing, Monetisation, Platforms.

Microsoft slashes its app revenue cut to five percent

Microsoft is aware software on its app store is often not as profitable as those on rivals, but today it’s helping developers out by slashing its own cut of the revenue.

During BUILD last year, Microsoft announced Windows 10 was on 500 million devices. Compared to iOS’ approximately one billion users, or Android’s two billion, it’s clear developers for Microsoft’s platform have far less potential customers.

Microsoft is attempting to make up for this shortfall, and improve the...

By Ryan Daws, 08 May 2018, 0 comments. Categories: App Stores, Monetisation, Platforms, Windows.

Alexa can now monetise her ‘Skills’

Amazon has announced new tools for Alexa which enable ‘Skills’ for the digital assistant to be monetised.

The fight for the smart home between Amazon and Google continues to heat up. Just yesterday, our sister publication IoT News reported that Google Assistant has tripled the number of devices it supports in four months.

Today, Amazon is announcing in-skill purchasing (ISP) and support for Amazon Pay in Alexa Skills....

By Ryan Daws, 04 May 2018, 0 comments. Categories: AI, Amazon, IoT, Monetisation, Platforms.

App monetisation: Choosing the right ad placements that work for you

Once you have decided which types of ad to integrate into your app for monetisation, the work then begins to figure out where in your app to place them. Here, publishers can fall into two major traps: 1) overloading the placement of ads in hopes of raising revenue; or 2) presenting the same ad strategy to every user. Both tactics can negatively impact the overall user experience as well as depress revenue potential.

Too many ads, too little time

To increase revenues, many developers mistakenly integrate too...

By StartApp, 09 January 2018, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

App developer vacancies increasing at twice the UK average, new research says

In February 2017, when an Adobe Digital Insights’ report found a 5% decrease in mobile app installation among residents of the United Kingdom since 2014, job search engine Joblift decided to examine the affects of this decline on the country’s job market.

Joblift found that this scenario has not affected the demand for app developers in the nation and they are being hired at competitive salary packages. It was also found that Apple leads in the UK job market, followed by Google. In the past 12...

By Developer, 07 November 2017, 0 comments. Categories: Development Tools, Mobile, Monetisation.

Freemium model favoured by majority of app developers for monetisation

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested that firms need to...

By Developer, 27 October 2017, 0 comments. Categories: App Stores, Marketing, Mobile, Monetisation.

Why user retention is still the biggest struggle for app developers

(c)iStock.com/stevanovicigor

Of the over 3 million apps available on the App Store and Google Play, a very small number are actually download and opened by users. Of that small number of apps, an even smaller number become an indispensable part of the user’s day-to-day activities. A new study from Localytics finds that one in four mobile users open an app only once.

By StartApp, 05 July 2016, 1 comment. Categories: Marketing, Monetisation.

Twitter enables developers to embed ads into tweet streams

(Image Credit: iStockPhoto/aradaphotography)

A beta program is being rolled-out by Twitter which enables developers to embed advertisements into tweet streams in third-party apps on Android and iOS which utilise Twitter Kit. 

One example of a popular app which uses Twitter Kit to implement a social feed is the official NBA application. From today, developers which use Twitter Kit will be able to monetise...

By Ryan Daws, 18 May 2016, 0 comments. Categories: Advertising, Android, Development Tools, iOS, Marketing, Mobile, Monetisation, Social media.

Why the sun may still shine on TV for boosting your app

(c)iStock.com/RyanJLane

With over two million apps on both the App Store and Google Play, it has never been harder to acquire new users. Unless you are a big developer, cutting through the noise is increasingly difficult. Added to the number of apps, expectations with apps and mobile games are increasingly high, with people expecting better experiences and more innovation, often for free.

In many ways, creating an app is the easy part. Getting people to find out about it, download and then come back is where...

By Josh Rinsky, 26 April 2016, 0 comments. Categories: Marketing, Monetisation.

Visa program opens up APIs and platform for developers

Visa has launched the Visa Developer network, which aims to lure software developers into an open platform with access to payments technology, products and services.

The payments giant is providing a platform for innovation in global commerce with a view to aid financial institutions, merchants, and technology companies in meeting the requirements consumers and merchants who are now relying a lot on connected devices to shop, pay and get paid.

Immediately after the launch, Visa Developer will provide access...

By Developer, 17 February 2016, 0 comments. Categories: API, Development Tools, Monetisation.

Google debuts new universal app campaigns and performance reports

(Image Credit: Google)

The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new...

By Ryan Daws, 15 October 2015, 0 comments. Categories: Analytics, Android, App Stores, Marketing, Mobile, Monetisation.

Monetisation’s bright future: What app developers need to know now

(c)iStock.com/miki1991

Just a few years ago, if you’d asked the average app developer to share their thoughts on ad monetisation, chances are they would have had a number of reservations. The concern that ads would negatively impact the user experience – and along with it, adversely affect retention and user ratings – was commonplace among freemium app developers.

Fast forward to today, and you’ll see that the mobile ad tech landscape has significantly evolved. Supply side technologies have become...

By Henrik Basten, 04 September 2015, 0 comments. Categories: Advertising, Development Tools, Monetisation.

The zombie app escape strategy: How to get your users to drive downloads and use

(c)iStock.com/renphoto

Apart from stars like Uber, Angry Birds and Facebook most apps are destined to join the ranks of the ‘living dead’, languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that make it to a smartphone are often forgotten and uninstalled after a few months. In other words, they will be zombies until you finally apply the mercy blow and remove them from the App Stores.

Here are a few stats:

By Gideon Lask, 05 June 2015, 1 comment. Categories: App Stores, Marketing, Mobile, Monetisation.

Android developers can soon A/B test Play Store pages

(Image Credit: iStockPhoto/Stephen Krow)

Last week, Apple released their new App Store analytics tool (albeit in limited beta) which allows developers to take a deep-dive into useful insights such as how many times your App Store page has been opened. New information suggests Google has a trick up its sleeve on how to help developers perform better in their Play Store...

It would remedy a longtime pain point for developers

Due to be announced at...

By Ryan Daws, 06 May 2015, 2 comments. Categories: Android, App Stores, Marketing, Monetisation, Testing.

Apple begins analytics roll-out for App Store

Back at WWDC, Apple promised a new analytics app which can monitor your apps performance in the App Store to help provide deeper insights about what is working and what could do with taking a second-look at what elements can be improved for better success. 

Some developers have received emails alerting them to the launch of the 'App Analytics Beta' app which fulfils Apple's promise. It shows how many (potential) customers have opened an app's listing in the store, check in-app purchase sales, create...

By Ryan Daws, 01 May 2015, 0 comments. Categories: Analytics, Apple, App Stores, Development Tools, iOS, Marketing, Monetisation, Testing.

Google unleashes new features for Android game developers

If you’re an Android game developer, you’ve been given some new features to play with. The latest additions help you to analyse what’s successful and what’s not, monetise, and deliver a 'second screen' gaming experience which helps to make playing Android games with friends a lot more social.

First up is player analytics, to help understand your players behaviour in a similar way to how analytics tools allow you to see what is working and what isn’t in your application. The new...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Advertising, Analytics, Android, API, Gaming, Monetisation.

Google prepares to launch "Android Pay" API

(Image Credit: iStockPhoto/triloks)

It's obvious the gears have started to grind at Google in the payments space all month, and this has gained momentum today as Ars Technica received a tip that a brand new payment platform called "Android Pay" will be announced at Google's I/O conference this year.

Android Pay will allow third party apps to make both virtual and real-world...

By Ryan Daws, 26 February 2015, 0 comments. Categories: Android, API, Monetisation.

What issues does a Trusted Execution Environment address?

The richness of today’s connected devices such as smartphones, tablets, set-top boxes and televisions is bringing new challenges to service providers wanting to protect their offering against hackers and malware attacks. At the same time, an increasing number of applications are hosting sensitive, personal and confidential information that could have significant consequences if compromised. Such applications require more protection than can be offered by software solutions alone. This is where the...

By Global Platform, 10 December 2014, 0 comments. Categories: Hacking, Mobile, Monetisation, Security.

Apple shoves its own Push notification rule

In Apple's App Store rules, it quite clearly states "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind". If you've spent any time on iOS (or any major smartphone platform for that matter) you know that rule is broken all-too-often to the frustration of many customers.

Apple needs to enforce the rule somehow and at least set a good standard for developers to follow everywhere.

It's an effective tactic, however, with...

By Ryan Daws, 02 December 2014, 0 comments. Categories: Apple, App Stores, iOS, Marketing, Monetisation.