Apple is finally letting developers create their own custom offer codes for in-app subscriptions.
In 2020, Apple introduced the ability to generate offer codes for in-app subscriptions. However, there were two major limitations: they were randomly generated and were for one-time use.
On the Apple Developer website, the company announced that it’s lifting both limitations so developers can create offer codes like BRINGONSUMMER that can be used for as long – or, indeed, as short – as desired.
To recap, there are now two types of offer codes:
- One-time use codes: Unique, alphanumeric offer codes. Redeemable on iOS 14, or iPadOS 14 or later.
- Custom codes: Custom offer codes that can be redeemed by multiple users. Redeemable on iOS 14.1 or iPadOS 14 or later.
Each app is allowed to create up to 150,000 codes per quarter. The codes are redeemable through a user manually doing so within your app or through a convenient new direct URL.
Customers that are eligible to redeem your code can be set in App Store Connect and can include new, active, and expired users.
Apple believes the improved functionality will make it “even easier to acquire, retain, and win back subscribers.”
The company has published a full guide to setting up offer codes here.
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