Developers can now create custom App Store offer codes

Developers can now create custom App Store offer codes
Ryan is a senior editor at TechForge Media with over a decade of experience covering the latest technology and interviewing leading industry figures. He can often be sighted at tech conferences with a strong coffee in one hand and a laptop in the other. If it's geeky, he’s probably into it. Find him on Twitter: @Gadget_Ry

Apple is finally letting developers create their own custom offer codes for in-app subscriptions.

In 2020, Apple introduced the ability to generate offer codes for in-app subscriptions. However, there were two major limitations: they were randomly generated and were for one-time use.

On the Apple Developer website, the company announced that it’s lifting both limitations so developers can create offer codes like BRINGONSUMMER that can be used for as long – or, indeed, as short – as desired.

To recap, there are now two types of offer codes:

  • One-time use codes: Unique, alphanumeric offer codes. Redeemable on iOS 14, or iPadOS 14 or later.
  • Custom codes: Custom offer codes that can be redeemed by multiple users. Redeemable on iOS 14.1 or iPadOS 14 or later.

Each app is allowed to create up to 150,000 codes per quarter. The codes are redeemable through a user manually doing so within your app or through a convenient new direct URL.

Customers that are eligible to redeem your code can be set in App Store Connect and can include new, active, and expired users.

Apple believes the improved functionality will make it “even easier to acquire, retain, and win back subscribers.”

The company has published a full guide to setting up offer codes here.

(Photo by Sara Kurfeß on Unsplash)

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