Apple is updating App Store prices in nine regions

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Apple has announced App Store price changes in nine regions that will come into effect in the next few days.

The company updates App Store prices to account for changes in foreign exchange rates or taxes.

In the following regions, the price of apps and in-app purchases will increase:

  • Bahrain: Increase of value-added tax from 5% to 10%
  • Ukraine: New value-added tax of 20%
  • Zimbabwe: New digital services tax of 5%

Apple says your proceeds will be adjusted accordingly and calculated on the tax-exclusive price.

In the next group of regions, prices will not change but your proceeds will be adjusted to reflect the following tax changes:

  • The Bahamas: Decrease of value-added tax from 12% to 10%
  • Oman: New value-added tax of 5%
  • Tajikistan: Decrease of value-added tax from 18% to 15%

In the final group, proceeds will be adjusted for the relevant tax changes so long as you’ve selected the appropriate tax category in App Store Connect and the changes impact your proceeds:

  • Austria: Value-added tax rate reversion to 10% after temporary decrease to 5% for qualifying e-books and audiobooks
  • Latvia: Value-added tax rate decrease from 21% to 5% for qualifying e-books and e-publications 
  • Romania: Value-added tax rate decrease from 19% to 5% for qualifying e-books, audiobooks, and e-publications

You should see the changes in the ‘Pricing and Availability’ section of ‘My Apps’ in the coming days. You can adjust the prices of your apps and in-app purchases at any time in App Store Connect and you can choose to preserve prices for any existing subscribers.

(Photo by James Yarema on Unsplash)

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