App Store Connect now shows analytics for in-app events

App Store Connect now shows analytics for in-app events
Ryan is a senior editor at TechForge Media with over a decade of experience covering the latest technology and interviewing leading industry figures. He can often be sighted at tech conferences with a strong coffee in one hand and a laptop in the other. If it's geeky, he’s probably into it. Find him on Twitter: @Gadget_Ry

Developers can now access analytics for in-app events through App Store Connect.

In-app events such as game competitions, movie premieres, and livestreamed experiences can be great ways of driving user engagement. Events can also be showcased in the App Store to help gain new users:

(Credit: Apple)

Measuring the effectiveness of an in-app event has been more difficult than it should be. Apple wants to fix that.

This week, Apple announced that developers can access key information about in-app events through App Analytics in App Store Connect.

“You can now view information about your in-app events, including event page views, reminder and notification data, and the number of downloads and redownloads that were driven by your in-app events,” explained Apple.

“Each metric can be viewed by territory, source type, device, and more, so you can understand how your in-app events are influencing your apps’ growth and success.”

In-app events were officially launched in October 2021 and many developers have been taking advantage to drive user engagement in their apps and games. The new analytics feature for in-app events will help developers determine whether they were worth running.

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