Apple will enable developers to lure ex-subscribers back with discounts
Apple has announced it will soon allow developers to lure users who previously had an in-app subscription back with discounts.
In an App Store Connect post, Apple wrote:
“Apps with auto-renewable subscriptions will soon be able to provide a discounted price for a specific duration for existing or previously subscribed customers. You can use subscription offers to help win back subscribers who have cancelled their subscriptions or promote an upgrade to another subscription at a special price. Customers can accept the offer even if they've already completed an introductory offer.”
The feature will be enabled for iOS, macOS, and tvOS apps.
Apple will provide three different options:
Customers access your subscription for free for a specific duration — for example, a 30-day trial for a subscription with a standard renewal price of $4.99 per month.
Pay As You Go
Customers pay a promotional price for each billing period for a selected duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month.
Pay Up Front
Customers pay a one-time promotional price for a specific duration — for example, $9.99 for the first six months of a subscription with a standard renewal price of $39.99 per year.
Apple says existing subscribers can also be targeted in order to help boost retention and reduce any feelings their loyalty is being penalised.
Once the desired offers are created in App Store Connect, developers must download the Xcode 10.2 beta and implement the new StoreKit APIs to allow these offers to be accepted by the customer.
Interested in hearing industry leaders discuss subjects like this? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo, and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London, and Amsterdam.
- » Microsoft announces dual-screen Surface devices early to recruit Windows 10X devs
- » Apple is giving iOS apps which handle real cash in an HTML5 wrapper a bit longer to transition to native
- » Beijing warns Apple to ‘think about the consequences’ after Hong Kong app controversy
- » Apple doubles use of Swift in iOS 13 as it shifts away from Objective-C
- » App revenue is soaring with $21.9bn spent in Q3 alone, up 22.9% YoY