Apple provides app analytics on the Mac App Store
Apple is adding app analytics to its revamped Mac App Store which launched with macOS Mojave earlier this year.
In a post on its developer portal today, Apple wrote:
“Your app data from the new Mac App Store on macOS Mojave is now available in App Store Connect.
Now you can find out how many times your app was seen on the Mac App Store, how many times your product page was viewed, and how many new customers downloaded your app.
You can also see sales numbers for in-app purchases as well as for paying users, and more.”
Mojave brought a complete revamp to the App Store earlier this year similar to one which debuted on iOS in 2017.
The new design focuses on improving app discovery – a longstanding complaint from developers – with curated content, better categories, and more efficient design.
Apple’s Mac App Store has been far more successful than Microsoft’s attempt to launch its own store on Windows 10, but many developers continue opting to distribute their apps outside the official store.
With the redesign, Apple hopes more developers will choose to distribute their apps through the Mac App Store.
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