Embrace.io receives $2.5 million in seed funding to diagnose mobile performance

Embrace.io has announced it has raised $2.5 million in seed funding to help bolster its ‘first platform to provide performance feedback for mobile’ offering.

The round was led by a group of investors led by Eniac Ventures and comprises The Chernin Group, Techstars Ventures (TSV), BoxGroup, Walter Driver, co-founder and CEO of Scopely, Tikhon Bernstam, founder of Scribd and Parse, the founders of Burstly / Testflight, and executives from MoPub.

The company claims that for developers it is the only way to diagnose non-crash glitches cropping up as freezes, sudden closes, endless spinners, or extremely slow navigation to mobile users. It is available to developers in a limited release.

Prior to the launch of this app, there were no good means for app performance and monitoring and developers had to make do with a combination of poorly-suited analytics, crash reporting and logging to learn user experiences with their apps and alleviate their bad experiences and thus improve user-retention.

Embrace.io co-founder and CEO Eric Futoran said, “We decided to build a unified platform that turns technical data from disparate devices into solutions that can be used to produce better performing apps, and let developers get back to coding.”

Embrace.io equips developers with the logs of technical details for any user session thus saving their time, which was earlier spent in attempting to diagnose problems and poor performance by themselves.

The Embrace team is led by CEO Eric Futoran, who previously co-founded Scopely, and also includes Fredric Newberg, first engineer and former CTO of Kontagent (now Upsight), Maggie Shih, who has been involved in several exits at Yahoo, Demand Media and Criteo, and senior engineers from Google and the Symantec Android team.

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