Microsoft says Windows 10 app sales are up – despite claims otherwise

(Image Credit: iStockPhoto/Michal Krakowiak)

Microsoft had a grand vision with the launch of Windows 8 that apps should be universal, and can be used no matter what form of device a user decides to use. Over three years on, that dream is still kicking despite poor adoption on mobile and weak PC market. 

Unfortunately, developers have struggled to get on-board with Microsoft's vision and focused their efforts on the lucrative Android and iOS platforms. When it comes to paying the bills, Microsoft's platform seems to have little to offer developers. Last month, we reported on a developer which called out Microsoft for their supposed app store failings, and who even advised other developers not to develop apps for the platform. 

Nikolaus Gebhardt, the developer in question, claims: "Since Windows 10 arrived, the sales of all of my apps, which have been very low compared to other apps stores, have gone down significantly, nearly to zero (even the one I upgraded to Windows 10),"   

"And it is not surprising that this is the case: You cannot find my apps anywhere in the app store. Unless you know the exact name of my app, you won't find it. You can type any of the keywords my apps have in their title, description or even in the list of keywords submitted to the store, and it won't list my apps," 

Other developers echoed this sentiment, but according to Microsoft's own statistics, interest has grown 'significantly' in the Windows 10 app store over the previous version. 

In a new 'Windows Store Trends' on the official Windows blog, the company wrote: “As announced in January, over 200 million PCs, tablets, and phones across the globe are now running Windows 10, making it the fastest growing version of Windows in history. Over 3 billion visits have been made to the Store since the Windows 10 launch. While Windows 8.x still accounts for the majority of Store downloads, Windows 10 users are the fastest growing download segment, growing both in volume and total percentage of downloads,” 

“This past holiday season we saw double the number of paid transactions for PC and tablet customers over the previous holiday season, and Windows 10 customer generate 4.5x more revenue per device when compared to Windows 8,” Microsoft says. 

Starting with the Windows 10 store, Microsoft has begun including all content available on the platform - including music, TV series, movies, and games. Many big names are now available in the store, but there are still notable popular exceptions like the oft-referenced Snapchat. As for exact app numbers, Microsoft no longer provides any figures. 

Microsoft isn't prepared to give up on the store, and will soon add extensions for their impressive new Edge browser. There's still an uphill fight to convince developers to help give Windows 10 some real momentum, but it's clear this battle is still not over yet. 

What are your thoughts about the Windows 10 store? Let us know in the comments.

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