Latis wants to finally make notifications 'smart'
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Developers for the most part have got wise to not spamming their users with notifications or risk having their app deleted, but there are still fundamental issues with how notifications are delivered.
Entering the arena is Latis, a smarter notification system which prevents duplicate notifications popping-up on all the user's devices and instead keeps it to just the one which makes the most sense. An email, for example, would go straight to a smartwatch instead of all the other devices they might have lying around.
Latis manages notifications via package managers like Gem and NPM, and features open source client-side SDKs and libraries for Ruby, Node.js, Python, and GO. The system also has SDKs for popular mobile platforms like iOS and Android for in-app notifications, and they are open-source for use through standard delivery methods like Cocoapods.
Rather than attempting to change notifications completely, Latis is attempting to make the current system more 'smart' through contextual information. This revolves around three key areas:
- The right place – Ensuring notifications are sent to the device being used based on activity information
- The right time – Sending notifications when users are often most-engaged to ensure they reach their mark.
- The right way – Choosing whether an in-app, push, SMS, or email notification is the best way to reach the user.
According to a report by Localytics, a user that enables push is more than twice as likely to be retained. At 43%, users declining push notifications are twice as likely to never open the app more than once. Meanwhile, users that have push enabled are twice as likely to return to the the app 11 times.
Jordan Graham, Co-Founder of Latis, says: "We think there’s a tremendous opportunity to make the notification ecosystem better for everyone involved: developers, marketers, end-delivery notification services, and unquestionably the most important, users."
He continues: "Making the entire ecosystem better means making sure the solution is accessible too, not just something that’s reserved for big-budget teams that can create their own solution in house or pay high prices for this kind of infrastructure."
Latis is currently invite-only, but you can request access here.
Do you think it's time for notifications to get smarter? Let us know in the comments.