Windows Phone 8.1 cracks 50% marketshare

The good news is that the latest and greatest version of Microsoft's mobile OS has reached 50% of the Windows Phone market, according to AdDuplex. The bad news is that Windows Phone still accounts for less than 10% of the entire smartphone market in most countries...

Android still dominates in terms of overall marketshare, but where Google's OS fails is in getting their latest OS onto even the latest flagship handsets from the myriad of OEMs who fight for superiority on the platform with their own (questionable) customisations. In this respect, iOS is still king with a guaranteed update to at least the past few devices as soon as it is released.

For comparison purposes, Android's previous OS is running on 30.2% of devices. Google ships many of their latest APIs as part of 'Play Services' which is automatically-updated through the Play Store to help ensure customers of manufacturers who are slow to update their devices can still access the latest apps, and developers can still target them. Nevertheless, many new OS features do not get to see the light of day on over half of devices - and that's disappointing for users.

60% of Apple's devices are now running iOS 8, which sounds impressive, but as we reported iOS 8 only reached 47% marketshare at the same time as iOS 7 had reached 70% marketshare the year before. iOS doesn't have a "Play Services" alternative, and this means developers making use of iOS 8's powerful new features are still unable to reach 40% of Apple devices...

It's a similar story with Windows Phone, but a definite improvement over the past. Windows Phone 7 was unable to be updated to Windows Phone 8 and instead users had to settle for Windows Phone 7.5. Microsoft has promised this won't happen again, and that Windows Phone 10 (yes, still the version jump) will be available for all Windows Phone 8 devices.

Windows Phone 10 will be the biggest step yet to bringing all of your devices together and allowing developers to target apps across mobile, desktop, tablet, and even console. Microsoft is taking a feedback-first approach to Windows on the desktop to ensure the company's flagship software avoids the tirade of criticisms it faced with Windows 8 – which we hope will also extend to their mobile platform.

What do you think about Windows Phone's marketshare? Let us know in the comments.

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