Windows 8 woes: 60% launch “Modern” apps less than once per day
Microsoft’s latest operating system, Windows 8, has had a less than inspiring start.
Enterprise AppsTech recently covered a Forrester report which warned that the nascent OS would be overlooked in the enterprise, with industry statisticians NetMarketShare reporting only 2.67% overall market share.
But a worrying new study by Israel-based IT support company Soluto shows that of those who are using the new OS, they aren’t using “Modern” apps.
The biggest change in the latest iteration of Windows is the removal of the ‘Desktop’ as your first port of call upon logging in. Now you are faced with a full-screen, colourful start menu; filled with live-tiles displaying information about app’s contents.
One of the toughest challenges is that the Desktop cannot be removed completely, and is only a tempting button press away from familiarity.
As the majority of apps can only be run in this environment – not the “Modern” interface apps Microsoft would prefer you to use – many users will head straight to the desktop.
Soluto’s study supports this assumption, finding 60% of users are launching a “Modern” app less than once a day. The report also states touch-enabled laptop users launch 47% more apps; perhaps giving credence Microsoft needs to focus on improving mouse and keyboard input.
Interestingly, it’s mainly Microsoft’s own apps which get the most usage, with the exception of Netflix. Perhaps as more apps are released, including those considered “killer” (which Windows Phone 8 also has had a problem in grabbing) the situation will improve.
Companies appear to have a problem supporting Microsoft’s new vision. A very obvious omission to the Windows 8 roster is an official Facebook app; something which would likely boost the platform.
So what is the “most engaging” Modern app? That crown goes to Yahoo Mail. Keep doing whatever you’re doing Marissa Mayer – it may just be working.
We couldn’t finish this article without talking about the “Start Button” which was first introduced with Windows 95. It became an iconic part of the OS, and was put to rest with Windows 8 to the dismay of many users.
Now, due to some crazy basement experiment known as ‘Blue’ (or 8.1, the first major update) it looks like it will be raised from the dead; along with many other fixes and features Microsoft will hope to fix user’s issues.
What do you think of Windows 8? Is there any way to raise engagement with these new “Modern” apps?
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