Where is the money: Drupal, WordPress or Joomla?

Finally, to put to the age old question folks look for jobs want to know. Although WordPress developer and designers enjoy the greatest demand when compared to  their Drupal or Joomla counterparts, and even though WordPress outnumbers Drupal and Joomla, Drupal web professionals on average make double what WordPress professionals make per project.

In general CMS projects grew almost 50% quarter over quarter. The number of WordPress projects grew 61%; Joomla projects grew 38%; and Drupal projects grew 26%.


Now these figures are just growth and not the number of actual projects. WordPress projects alone increased 6.5 the number of Drupal projects.

If you're a Drupal nut, don’t feel bad!  Drupal projects make a lot more money than WordPress projects. WordPress professionals only make about $455 per project, while a Drupal professional makes around $915 per project.


So where is the money?  Sure, most of the money is in WordPress, but this is an extremely crowded space and competition is driving the cost down.

It is hard to make good money in WordPress. Drupal is far less crowded and the money made is double for every sales cycle.



So, if this WordPress craze has you wondering which CMS is best for your business, ask yourself how much do you like to sell? WordPress is a salesman’s market, while Drupal remains a developer's market.

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20 Mar 2013, 8:03 p.m.

I think a major point of distinction is missed in this article and that is the type/size of the projects being taken on.

The average Wordpress project is small business site or has a total budget of <$5,000 or ~50 billable hrs
The average Drupal project is a medium - large business site or has a budget >$5,000 (i'd say 20k+ but there are many smaller implementations too) or 150+ hrs.

Projects with bigger budget usually have higher profit. Also, working in the enterprise market developers will get paid more than in SME. SME projects also have a higher portion of their profit go towards overhead.


21 Mar 2013, 12:24 p.m.


I have a love/hate relationship right now with the lack of available Drupal developers. I love it because the supply/demand curve is currently helping out my wallet and keeping me booked solid for several months out. I hate it because I'm finding it difficult to find freelancers or potential employees to take some of the load.


14 Aug 2013, 11:01 a.m.

Hi Brian,

I'm a Canadian living in Thailand and always looking for work. If you have anything please contact me.




22 Mar 2013, 5:07 p.m.

So to clarify, are the numbers here based on the number of projects listed on DoNanza.com? Or does that site publish industry stats or a report? I'm asking because the numbers don't really jive with what I've seen published by W3Techs and BuiltWith. Not picking nits, just trying to understand the context in which to view the numbers.