Shock of the decade: Apple is promoting Windows 8 for professionals

Something weird is happening at Cupertino, according to 9to5Mac, Apple is preparing to train staff on how to use Windows 8 (through Parallels) to entice business users currently stuck on PC’s.

This may seem somewhat logical - but for many - it will further display the gradual move away from catering for professionals, and instead focusing on the much larger market of consumers.

Ken Segall – a Creative Director with plenty of experience with Apple and NeXT - wrote a brilliant piece on the subject of “Apple’s evolving view of pro”.

In the article he touches on factors including; the long update to the Mac Pro, the disappearance of the 17” MacBook Pro - favoured by professionals, the lack of basic ‘pro features’ for Final Cut Pro (instead being catered towards usability...) and the current 3.5 year stint to which there’s been no update to Aperture – whilst competitors such as Adobe Lightroom continue to evolve visibly.

For Apple, the value is in the mass consumer market – as shown by iOS.

Technically-speaking, iOS is far more limited than rival Android. Yet it offers a much greater simplicity which attracts so many consumers – it “just works”. In the past couple of Mac OS releases, Apple has been slowly adding features from their mobile OS – creating a familiar user experience.

In Ken’s article he reveals: “During one of the agency’s regular meetings with Steve, he shared that he was considering killing the pro products.”

He clarifies: “His rationale was as you might expect: consumer products have an unlimited upside, while pro products are aimed at a niche market that eats up major resources.”

That doesn’t mean the Pro line is disappearing anytime soon, but it’s almost certain less resources will be spent appealing to a smaller market, and more towards the masses of consumers.

One of my Twitter followers, top Technology YouTuber, and notorious Apple fan Dave Cryer - more commonly known as Geekanoids – tweeted [about the Mac Pro]: “What were Apple thinking, no internal expansion on par with the iMac … everything will have to be external add-ons.”

With the fast-rate in which technology advances; especially for those at the top-end to which the Pro line should appeal - this really limits the lifecycle of the system. With difficult internal expansion, systems could potentially require a full upgrade every few years (in the same respect as iDevices.)

Is this simply a really clever way of profiting from the professionals?

Yet it’s still slightly strange Apple is showing off Windows 8 for business users, however, it could become very interesting. The age-old rivals could almost switch roles; Windows for the power user with cheaply upgradeable specs, and Mac for the consumer who wants something to “just work.”

In which case, it’s Apple that Google (with their Chrome OS) should be wary of – not Microsoft.

What do you think about Apple’s stance with Windows 8, and their commitment with professionals?

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19 Aug 2013, 5:26 p.m.

The problem is Apple's pricing structure. High-priced products for the elite consumer, and yet not as powerful as rival Microsoft. Same problem they face with Android. They have a specific (and strange) market segment.