Nokia launches Windows Phone
Nokia have launched two new Windows Phone handsets as well as new Symbian devices at Nokia World this week.
Nokia launched its comeback bid in London today – the struggling mobile phone manufacturer unveiled two new Windows Phone handsets, running the latest version of the software and aimed at the midrange of the market, as well as new handsets based on its aging Symbian operating system.
The new devices (Nokia Lumina 800 and Nokia Lumina 710) will be the first since Nokia CEO Stephen Elop announced that the Finnish giant was betting its future of Microsoft’s operating system. But they are unlikely to launch in America this year – the company has already confirmed that it won’t be shipping “in volume” until 2012 – and are also unlikely to contain hardware surprises.
Nokia has revealed the Lumina device with a polycarbonate chassis available in 3 different colours. The company’s close relationship with networks and retailers means that the devices have been seen widely across the mobile phone industry. Buyers and analysts, who did not wish to be named, said the new phones marked an improvement on Windows Phone’s chances of success and were a “solid start” for Nokia’s transition.
The Nokia 800, originally codenamed Sea Ray and based on the Nokia N9 ‘all-screen’ phone, is likely to retail in high street shops for £300 from mid-November, but discounts are widely expected to boost sales. It will feature a 3.7” screen and an 8 megapixel camera, while the Sabre is likely to have a 3.5” screen and 5 megapixel camera.
The new devices will face fierce competition, from Google’s Samsung Galaxy Nexus, Apple’s iPhone 4S and Motorola’s new Razr, and analysts said it was sensible for Nokia to focus on slightly lower cost handsets. The manufacturer is also set to launch new Symbian handsets today, building on its recent success in the developing world.
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