Bob the Builder: Coming soon to a mobile near you

Fireman Sam and Bob the Builder might be more at home on the TV screen but thanks to a new partnership between HiT Entertainment and P2 Games, they are set to branch out into the mobile apps market.

P2 Games, who recently launched apps for Peppa Pig and Postman Pat, will release mobile games featuring Fireman Sam and Bob the Builder due to release in time for Christmas. Apple iPhone, iPod Touch and iPad will initially have first dibs but the apps will be rolled out to Android devices at a later date.

The apps will target pre-school children with "activities of varying difficulty settings to enable even the youngest kids to pick up and play without the need of parental guidance" but touches on the issue of the age-appropriate mobile phone use.

HiT - who also own Thomas the Tank Engine and Pingu brands - are one of the latest companies to branch out into mobile apps and are excited at the prospect: "We're extremely pleased to be teaming up with P2 Games to launch our first ever, interactive game apps for Fireman Sam and Bob the Builder," said Natasha Fishman, senior vice president of global brand management and digital media at HiT Entertainment.

"The partnership indicates the next stage of development for both properties and demonstrates our commitment to expanding HiT's key brands across digital platforms."

P2 Games has planned "engaging creative concepts" for the Fireman Sam and Bob the Builder applications and will be featuring the familiar characters, music and sound effects.

Commenting on the new partnership, Gerry Whiteside, the co-director of P2 Games, said: "This partnership is a great compliment to our continually expanding portfolio of high-quality brands and will strengthen our position as a key publisher for kids' mobile games. We are confident that the apps will be successful additions to both brand propositions and look forward to sharing them with pre-schoolers across the globe this winter."

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