Will RIM meet app developers' expectations?

RIM has promised to impress developers with its next-generation Blackberry and software.

With the firm’s developers’ conference happening today, RIM is expected to showcase prototypes of its next Blackberry, which will run off a new updated version of the operating system QNX. RIM may also release a software upgrade for their PlayBook tablet.

RIM co-chief executive, Jim Balsillie, said: "You're going to see a number of things that are really catapulting [the] application and development community.”

This follows RIM’s announcement that they will give Blackberry users $100 worth of free apps in compensation for the service outage last weekwhich left millions of users without access for three days. Although it has received mixed opinions from users, this move will help give developers exposure to millions of subscribers. 

Mike Lazaridis, Co-CEO of RIM, said: "We truly appreciate and value our relationship with our customers. We've worked hard to earn their trust over the past 12 years, and we're committed to providing the high standard of reliability they expect, today and in the future."

The outage is yet another problem for RIM as it competes to win over users and keep their existing consumers away from Apple and Android. The company has also faced poor reviews, product delays, disappointing sales and drops in shares. This has made developers and analysts suggest that expectations are now higher for RIM to live up to.

Gordon Evans, marketing manager at Enflick, an app developer for RIM and other smartphones, said: "They're gonna want to bring something big to the table. If they don't, there will be more frustration per usual."

 

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