Windows Phone Marketplace gains interest as it hits 40,000 app mark

Over 40,000 applications have been submitted into Microsoft's Windows Phone Marketplace, with 10,000 coming from different publishers, according to unofficial figures.

The blog, All About Windows Phone, estimated that two thirds of submissions were free apps, with 23% being paid. Apps taht offer a free trial before payment covers 9% of the store. On average, 165 apps are added into the app store every day.

Research also found that the app store could reach the 50,000 mark during the second or third week of January next year. If the rate grows further, the figure could be met by the end of the year.

This shows that developer and publisher interest is increasing, thanks to the new partnership with Nokia and the recent OS Mango update.

This findings are based on the total number of app submissions rather than consumer availability. Just over 5,500 apps are removed or withdrawn from publishing, along with some apps being available in the US store but not in the UK.

Apple’s App Store currently has more than 500,000 apps, with Google’s Android Marketplace holding 400,000 apps. However, the Windows Phone Marketplace has been open for just over a year, compared to the Apple and Google stores that have been open for 3 years.

Rafe Blandford, Founder of All About Windows Phone, said: “The most likely explanation for the increased number of apps being added is a growing momentum behind the platform, and the release of Mango which roughly coincided with the start of the increase. The end of the quiet summer season and the announcement of the first Nokia devices may also be contributing factors.”

Despite the growth in app submission and interest, it was previously reported that Windows Phone has suffered a drop in market share. The company now holds 1.5% in shares, compared to last year's 2.7%.

However, the partnership between Windows Phone OS and Nokia could show a turnaround for both companies, with the release of the new smartphones potentially shaking up the mobile market.

To learn more about the future of devices, multiplatform apps and the latest opportunities for developers, visit www.apps-world.net/europe on 29-30 November in London, and hear from leading global brands and industry experts.

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