Samsung's Google TV could arrive next year

Samsung Electronics is in the last stage of talks with Google Inc to launch a new Google TV device, which could happen next year.

The collaboration began early this year, which joins Sony Corp’s TV models and Logitech International’s set-top boxes that already run the Google TV software. However, it's currently unknown how the Samsung device will stand out from others.

President of Samsung’s TV department, Yoon Boo-Keun, told reporters that the TV would be different to other devices, but didn’t go into detail as to when or how the new Google TV will be unveiled.

The South Korean giant previously displayed a Google TV-enabled set-top box and Blu-ray player at the Consumer Electronics Show in January 2011, but it was speculated as an experiment because it wasn’t commercialised.

The company has already built its own smart TV platform, which recently passed 1,000 apps and over 10 million downloads from its Apps TV store.

However, Samsung has now decided to support Google, which offers a Linux-based platform that developers and vendors are encouraged to use to create apps and services.

The partnership could help boost profits and shares for the TV market, which is currently suffering low demand. Google TV will allow users to access the internet, websites and social networks, alongside numerous apps and games.

To learn more about the future of devices, multiplatform apps and the latest opportunities for developers, visit www.apps-world.net/europe on 29-30 November in London, and hear from leading global brands and industry experts.

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