Nokia to host WIPjam developer workshop at #AppsWorld Africa

Apps World has announced that WIP will be hosting one of its famous WIPJam sessions at its South African show in Cape Town on 1-2 June, supported by Nokia.

Popular with mobile and wireless developers around the world, WIPJams offers a unique, highly interactive format, blending “UnPanels” with intimate discussion groups led by industry leaders and developers alike.

WIP is delivering a range of developer tracks at Apps World, supported by Nokia to help local African developers deal with a variety of issues. Nokia has been active in recent developments in the African telecommunications industry, demonstrating an understanding of the various challenges and opportunities presented by the evolving African mobile market.

The majority of Africans have extremely low income levels and less than 10% of the population have access to the fixed electricity grid. This creates a need for new business models. Another challenge is that more than 1000 languages are spoken in 56 countries, sometimes in very isolated communities.

The understanding is that with such a culturally diverse market environment, app products that might be big hits in western markets may not gain the same traction in Africa. Africa has unique problems that require unique African solutions.

Voice and text have already changed the face of Africa, and mobile money is revolutionising the way businesses operate across the continent. Innovative and well supported local app developers have the power to further drive this trend.

Working with developers, Nokia sources locally relevant content by placing developer support personnel on the ground with local knowledge and speaking local languages. Nokia also leverages their global scale and reach of Ovi Store to extend developers’ reach globally.

The WipJam sessions at Apps World will be essential viewing for African businesses, brands, marketers, and especially developers, who want to connect with each other and learn how to make the most out of the phenomenal developments in the regional mobile industry, incorporating mobile into marketing, understanding the role of mobile social media and discovering how to reach a global audience.

Apps World Africa 2011 will be in Cape Town on 1-2 June 2011. Click here for more information on how to attend.

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