RIM's BBX platform now named Blackberry 10
Blackberry 10 is the new name for Research In Motion Ltd’s new platform, after the previous name BBX was disputed.
A US federal judge issued a temporary restraining order on RIM using the BBX name, as it is trademarked by Basis International Ltd, a New Mexico software company.
It’s unclear whether the name change is permanent, due to the restraining order lasting 14 days.
The new version is hoped to help increase sales and market shares, as the company has been hit with negativity after losses from unsold tablets and the three-day service outage in October.
An RIM spokesperson explain that the new name “reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM’s device branding.”
It was previously reported in October that the platform will feature new tools, such as WebWorks and a native SDK, support for HTML5 development and a new user interface framework that enables support for app integration and the BBM platform.
RIM has yet to comment when the new platform will be made available.
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